Use pricing reports and comparison guides

With so many to choose from, it's difficult to know which PPC outlet will best fit your needs and budget. Shop around before deciding on a PPC outlet to use.

I recommend: Use PayPerClickGuru to compare 17 reputable PPC outlets and find their individual ratings under the ratings link on the left.

Use do-it-yourself PPC search engines

If you are working with a limited budget, there are plenty of do-it-yourself PPC search engine outlets that make it easy to start and track a PPC advertising campaign.

I recommend: Use GoClick.com, 7Search.com or EngineSeeker.com to start your PPC campaign with a few simple steps.

Hire a search engine marketing firm

While PPC outlets make it easy to set up campaigns and monitor accounts, there is a learning curve to online advertising. You may end up wasting money if you do not understand the bidding process or how to pick relevant keywords.

I recommend: Contact Visible Technologies or SearchFeed to find a professional search engine marketing firm.

Use localized PPC ads

Localized PPC advertising is one of the most effective ways to keep your PPC costs low. If you sell flowers in Portland, Oregon, you don't want people in Tallahassee, Florida, clicking on your ad. Localized ads target geo-specific areas so that only people in your market click on your ad.

I recommend: Set up localized PPC campaigns at Kanoodle, Google or Yahoo. Search WordTracker for the best keywords for your site. RegisterLocal and Local.com offer excellent solutions.