Who doesn't like romantic greeting cards? Expressing the sentiment of love and affection is a natural and welcome emotion in our society, and the consumer use of love and romance cards is a true testament of our feelings even in the worst of economies.
A person may not be able to afford the top of the line new car or diamond necklace for his or her mate, but most consumers will shell out a few dollars for affection and love greeting cards.
Want to start selling love and romance cards? Here's what to do:
1. Stock up on romantic greeting cards and products.
2. Sell "I love you" greeting cards. Love isn't just for spouses. It's for parents, children, grandparents, friends and more.
3. Keep cards for lovers in your inventory. The bottom line is that passion sells.
Action Steps
The best contacts and resources to help you get it done
Look for online distributors of love and romance cards
The greeting card industry is a competitive one. So most card distributors will be happy for you to carry their line in your store.
I recommend: Emotions Greeting Cards and Fine Prints is distributor of love and romance cards. They offer a wide selection of photographic bases greeting cards that are vibrant and eye catching.
Flavia is another popular brand you might consider carrying. Flavia is a leading contemporary inspirational artist who looks to provide hope for the human spirit.
Add an entire line of love greeting cards or other cards to your store
If you are going to add a product line, consider going big. Calculate how much space you have available in your store, and decide the product impact you are trying to make. If you have room, the budget, and a good product, consider dedicating an entire area of your business to greeting cards.
I recommend: You can not only add a
Hallmark product line to your store, but you can also consider adding an entire Hallmark department to your store.
InterGreet.com sells American Greetings cards wholesale. Hallmark and American Greetings are the number one and number two selling cards companies in the US.
Consider purchasing love and romance cards from smaller distributors
Many small card companies are actively seeking stores to carry their lines. Most have a minimum purchase, but those are usually quite reasonable.
I recommend: Leanin' Tree sells a line of love cards, and so does the Majestic Greeting Card Company, Inc. Leanin' Tree sells fine art cards and gifts, and the
Majestic Greeting Card Company is an online retailer of card products.
Tips & Tactics
Helpful advice for making the most of this Guide
- You can find any number of love cards distributors out there, and depending on how new they are, you can probably work out a bulk purchase deal that easily suits your needs and budget.
The official source of Love and Romance Cards is
the Love and Romance Cards page at Business.com
Related Resources from Business.com
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