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Michele Brannon-Hamilton

Guide to Life Insurance Lead Generation

Build life insurance leads by identifying obstacles and understanding the process in lead generation


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Get ahead of the competition by finding life insurance leads that will translate into new customers for your life insurance company. You want to find people who need your product and are willing to buy it now. Use these promising leads to generate more sales and higher rates of return. Meet your sales quota and supersede your company’s expectations. Too often, companies find a lead only to have it dropped at a later date. It’s time to get the leads and turn them into new business. By understanding the whole lead generation process from beginning to end, you can get new leads and follow them to the sales you want.

Common lead generation problems include:

  1. A company is not clear about what a lead is and what it does.
  2. A company is not generating different types of leads.
  3. A company is not finding leads that count.
  4. Leads are being dropped instead of being translated into sales.


Action Steps
The best contacts and resources to help you get it done

Create your own lead generation tools


Generate exclusive life insurance leads using email, newsletters, sales letters, websites and phone calls. The more variety you use the better chance you will reach the right customers.

I recommend: Review samples of lead generations at 4 Free Quotes, an online life insurance lead company. Look at samples and free trial leads at NetQuote to help you decide which type of lead to use. See a sample of lead generation developed by Quotes Auction.

Make insurance leads personal with a phone call


Use a telelmarketer who specializes in insurance lead generations. They make the calls and screen potential buyers while adding the personal touch to generate leads. They are specialists at telephone communication which profits life insurance lead companies. They pitch your name while offering insurance lead generation services to potential customers.

I recommend: Try Direct Media Group, a life insurance lead generation company.

Use a life insurance lead generation tool


Hire someone to generate exclusive life insurance leads or source out part of the process. Lead generation companies specialize in the whole lead generation process and use already developed programs that work. You're turning to the experts to help you get the sales.

I recommend: To ensure your leads meet the criteria of successful lead generation, view The Lead Source's samples of lead generation forms.

Follow up and secure the sale


Remember, a lead is just a beginning.

I recommend: Track the lead with these expert life insurance lead generation programs and have a follow up plan using tracking experts.

Tips & Tactics
Helpful advice for making the most of this Guide

  • Remember life insurance lead generation is a marketing and sales tool. Make sure your two departments are on the same page so the leads developed by the marketing team transfer successfully as a sales tool for the sales team.
  • Take immediate action before the lead goes cold.
  • Get a coach or a telemarketing expert to help you generate life insurance leads.
  • Define an insurance lead and understand the whole process from beginning to end.

The official source of Life Insurance Lead Generation is
the Life Insurance Lead Generation page at Business.com


Featured Vendors

15 Free Targeted Life Insurance Leads
Large Source of Qualified Leads. 15 Free Leads - Up to a $200 Offer. Limited Time Offer, Expires Soon!
www.NetQuote.com/FreeLifeLeads

Find Life Insurance Lead Generation Resources
Research Life Insurance Lead Generation services. Search listings and reviews of retailers, specialists and services in your local area now.
JustClickLocal.com

Life Insurance Leads
Pre-qualified Life Insurance prospects generated by telemarketing. Leads are exclusive & personalized.
www.tjtelemarketing.com

Free Life Insurance Leads
Get 20 Free Leads - Up to a $300 Value! High-Quality, Targeted Life Insurance Leads - Ready to Close. No Contract.
InsuranceLeads.com

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