Buy lead management software

Lead management software provides you with lead management tools for your computer. All the data remains on your server or computer, which reduces security risk. The amount of data may bog your computer down or require additional RAM to house.

I recommend: Install a multi-functional software program like LeadTrack sales lead management software that allows you to import data from multiple sources and offers remote access from an authorized PC or PDA. Request a live demo or read customer success stories.  

Use an online lead management system

Web based lead management doesn't require you to install software unless you don't have a web browser installed. With sales lead management software, you have access to the data only on the computer with the software. Web based systems may be accessed from any computer and the host for the tools provides the security measures to keep data safe.

I recommend: Find a company that offers sales lead management for organizations, not just individuals. Sales in Sync generates a lead pipeline, provides hierarchical viewing, and allows you to filter lists based on criteria such as territory.

Nurture leads with your lead management system

Once a qualified lead fails to convert to a sale, many companies abandon the lead. A good nurturing system continues to provide information to the lead at a reduced level. Continually mining cold leads converts prospects back into qualified leads with the chance for a sale.

I recommend: Use a company like Eloqua that includes nurturing programs designed to help you target disqualified leads with educational campaigns, newsletters, special events or sales.