Stay up to date on the latest jeans information, current trends, and popular brands

If your store already sells blue jeans or blue jeans products, you may know the big brands of today. Quickly growing labels may become classics eventually, so it is always good to have the latest jeans available for those who demand them. But, old, recognizable labels from well-known jeans manufacturers and designers are almost always higher sellers in the long run. Check out the new stuff that old labels have to offer, and then look at the best selling new designs. Try to stay away from huge sales (they're probably on sale for a reason) and very cheap jeans. Jeans, like shoes and appliances, should be of a good quality. People want jeans that will last, and those with a very low price usually alert shoppers to poor design or inferior quality.

I recommend: Levi's and Gap jeans have never gone out of style, and Calvin Klein, Gloria Vanderbilt, and Ralph Lauren jeans have all made comebacks in the recent past. Look at shopping institutions, such as Saks Fifth Avenue, Nordstrom, Neiman Marcus, and Bloomingdale's, for ideas. Actually, look at Target, too. Ignore the extremely expensive, however, as they're mostly novelty items.  

Customize your jeans selection to attract the type of clients you prefer

Are you selling men's jeans and women's jeans? What about jeans for teens? Will you carry plus size jeans? Most of the above links have a wide range of styles and sizes available, but you will want to focus on only a few in order to keep your customers from being overwhelmed. When he or she walks into your store, you want the first pair of jeans they see to be the ones they want to try on. So, does your customer want to look sexy? Feel comfortable? Set trends? Considering questions like this will be the best way to narrow down your selection and create the atmosphere of a boutique or specialty store. Having a lot of options in a specific style is better than offering only a few options in every style. Trying on jeans is a lot less stressful when you know that the pair you're trying on isn't the only pair in the store that you like.

I recommend: Look at online stores like Topshop, Urban Outfitters, Hot Topic, Forever 21, and American Apparel. For name brand jeans, browse Tobi, SSense, and ShopStyle to see how you can appeal to a specific customer type by limiting the styles, while still offering lots of options within each style. Also, check out magazines and tabloids. Right now younger people want to wear what's in style with their favorite celebrities. 

Help your customers shop for jeans

Another good thing to take from the above mentioned jeans distributors, jeans manufacturers, and clothing stores are the attitudes and experiences of their websites. Showing a pair of jeans on a real person in motion really helps to show what they can look like on your customer. Have your staff wear jeans that you sell, and have pictures of celebrities or models wearing them in magazines, either on display in the dressing rooms or in a look book on the counter. Read customer reviews of stores and jeans, and take them into consideration when setting up your clothing racks. Are all of your jeans easily accessible? Are the smallest ones in front of the larger ones? (Smaller jeans, off the rack, are naturally more eye-catching.) Are your jeans incorporated into attractive outfits on mannequins or models in photographs throughout the store and/or in the windows? Are the jeans a main focus point and not just an easy-ensemble maker?

I recommend: For inspiration, look at examples of creative merchandising by Prada, Louis Vuitton, and Chanel. Don't be discouraged by the big names. Just because you are not a designer house does not mean you can't be as creative and eye-catching as one. Style.com is a great place to search for fashion trends because it is so widely viewed. Check out fashion shows for denim items, read articles and reviews of the best new jeans, or just find a jeans look book, like the one in the link.