BOUNCE - quite a familiar term in cricket, but have you ever thought of its relevance in a website? So what is a Bounce Rate?  It can be described as the number of visitors who view a page of a website and leaves the other pages un-navigated within a specified period of time divided by the total number of web site visits. In short, it tells us about the performance of a page. It is important not only to observe the bounce rates but also its actions and its impact on a particular site.   Considering it from the SEO point of view, it is important to understand what is visible to the visitors. It is all about optimizing a web page and binding it altogether so as to add value to what has been read.  For an SEO Company, it is important that the visitors find your page compelling and stay hooked to your site. By modifying and molding the landing page to each keyword chosen you can obviously reduce the bounce rate. The pages should be informative and interesting to grab the attention of the readers.   What does Bounce Rate inform you about?   Higher rate means

• Slow loading time.
• An uninteresting design.
• Confusing keywords.
• Misleading ads / subject line.
• Wrong page links.
• Boring content.
• Improper directory submission.

  How to perk up your Bounce Rate?   Bounce rate helps you to measure the quality of your content and that of your web page. While reducing the bounce rates keep in mind the following tips:  

• Emphatic landing pages: Understanding the needs of the audiences is a vital issue. The landing page must contain information that the visitors are looking for.

• Fresh content: Be innovative while writing for your web pages. It should contain something interesting and relevant to the website.

• Appealing page titles and headings: An attractive and unique page title containing the chosen key words or key phrase will help the visitors to find what they are searching without wasting their time.

• Answer queries: If your writing speaks to your audience, your bounce rate will obviously go down. Your website should contain the answers to the visitor’s queries.

• Create readable pages: Don’t go for very complex words that the visitors find difficult to understand. Maintain clarity throughout the content and let the readers have a smooth ride.

• Improve your site stickiness: Create something original and fascinating so that the viewers get mesmerized by your site.

The most attractive websites are those that cater to the needs of the visitors. Once the readers are fascinated by the landing page of your website they are ready to continue their journey through the pages. Thus we can say that, all an SEO expert needs is to increase the stickiness of a website.
BrainPulse SEO India is one of the leading SEO Company from India, serving clients from World over effectively.