Guide to Introducing a new way to recruit on the web

  Job applicants don't have time.  Do you know anyone in human resources that has a minute to spare?  I don't.  So why treat job applicants any differently.   More and more companies are relying on their own company web sites for their job openings.  According to noted recruitment authority Gary Crispin, almost 15% of all hiring online is done through company web site postings.  

Unfortunately, each company decides the importance of their recruitment efforts by virture of where the link for their jobs appear.  In some sites you can find the link on the home page (bad for the HR department and recruiting), on other sites it may take you a couple of more clicks to find the "jobs" link.  Once you find the link to "jobs" you may find it described in a number of different ways:

1. Careers
2. Work
3. Work for us
4. Join our Team
5. Team "fill in the blank"
   
   What is your favorite?  (Just add it to the "comment" feature on this page)

Job seekers should be able to find your postings with a minimum of clicks and difficulty.  Unfortunately this is not the case on most sites.  Visitors are looking for your jobs and will move on to the next company if your jobs are too hard to find!  This means lost candidates and more recruitment expenses to find candidates. 

What's more, posting jobs on your company web site is a great cost effective way to reduce reliance on job boards.   Now, help is on the way....This is the first internet domain designed exclusively for human resource professionals.

".jobs" was recently  approved.  Most HR professionals don’t even know about it!  Now, regardless of company size, you can show your job candidates your high level of professionalism with a .jobs address.

www.yourcompanyname.jobs

.jobs provides you with the ability to effectively direct job seekers to the exact online destination of your employment opportunities contained within your own company website.  


Action Steps
The best contacts and resources to help you get it done

Tips & Tactics
Helpful advice for making the most of this Guide

• Check out some of the companies that have already added their own .jobs domain for their job opennings and you will get a better idea of why this makes sense. You can purchase a .jobs domain address if you are the rightful owner of the company address. No cybersquatters are allowed to register so you know that applicants won't be fooled into clicking on fake addresses.