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Guides on Internet Marketing

Automotive Dealership Marketing Online
How to promote your auto dealership on the Web
By Grant W. Repsher


B2B Pay Per Click Best Practices for Online Lead Generation
Focused best practices for B2B companies doing online lead generation using pay per click search engine marketing.
By Lindsey Walsh SearchEnginePPC.com


Marketing Your Business With a Blog
Use a blog to create relationships with your customers and generate sales
By Brian Brown


Marketing Your Business in Second Life: The Beginning of the 3D Web
How to increase your profits, extend your brand and gain top of mind awareness through virtual worlds
By Deborah Kurfiss


Promoting a Local Business Online
If your business isn't listed locally on the Web, you're missing out
By Daniel Kehrer


Promoting your Squidoo Lenses Through your Blog
How to get more readers and more notice by blogging about your lenses.
By Kimberly Dawn Wells


Search Engine Marketing for Small Business
How to sell more with SEM, search ads and other methods
By Daniel Kehrer


Setting Goals that Increase the Value of Your Email Newsletter
turning your newsletter into a high impact communication tool
By Garrett French


Blogging for the Non Blogger
A practical guide virtually anyone can use
By Kathleen Gage


Building Your Business with Google
From online ads to business software, Google has tools to help you grow
By Daniel Kehrer


Business-to-Business Online Competitive Intelligence for Search Marketers
How to Track Your B2B Competitors Online and Drive Better Search Marketing Results
By Ben Hanna


Buying Traffic for Your Web Site
Get clicks quick from search engine marketing (SEM)
By Mike Davis


Doing Business in Second Life
How to make real money in a virtual world
By Deborah Kurfiss


Increasing Your Online Visibility Using Work.com
How to become known as an expert among the business community
By Shara Karasic, Work.com Community Manager


Internet Marketing
For the 21st century business, online marketing isn't just effective; it's essential
By Matt Alderton


Landing Page Optimization
Increase your conversion rate with just a few simple steps on your landing page design
By Eve Lopez


Learning Search Engine Optimization
Learn how to rank in Google, Yahoo!, Microsoft, and other major search engines.
By aaron wall


Make Google Fall in Love With Your Small Business Website
7 Things You Can Do Today to Make Google Fall Head Over Heels in Love with Your Small Biz Website
By Caroline Melberg


Monetizing your Web site
How to generate revenue through online advertising
By Tessa Wegert


Online Advertising
Use Internet marketing services to connect with new customers and fresh opportunities
By Matt Alderton


Producing a Promotional Video
The right video can give a big boost to your small business
By Elaine Grant


Search Engine Optimization (SEO)
How to make your Web site come out on top in search engine listings
By Frances Sharpe


Using Negative Keywords in Pay-Per-Click Search Engine Marketing
Tips and tricks to use negative keywords to save you money on Google AdWords and Yahoo Search Marketing.
By Lindsey Walsh SearchEnginePPC.com


Using YouTube to Promote Your Business
Leveraging the Internet's #1 Video Website to Attract More Customers
By Brian Brown


Advertising with Banner Ads
Help your business boom with an effective, Internet-based ad campaign
By Matt Alderton


Avoiding Bad SEO Techniques
Avoid using sneaky tricks to optimize your site for Google and other search engines
By Hooman Malekzad


B2B Pay Per Click Search Engines
Ready to expand beyond the world of Google AdWords and Yahoo search marketing? Discover other options for your business-to-business company.
By Lindsey Walsh SearchEnginePPC.com


Building a Global Website-47535-47535
Going Global: It’s More Than Just Translation
By Ben Perry


Choosing a Search Engine Marketing (SEM) Firm
The Key Questions to Ask When Interviewing Search Marketing Agencies
By John Waddy


Conducting Online Surveys
Free and low-cost tools make it easy to survey the world
By Marcia Layton Turner


Contextual Ads
Don't Treat 'Em Like Search
By Ben Perry


Conversion Tracking Simplified
Google Conversion Tracking and Cross Channel Tracking
By Linda McHugh


Detecting and Deterring Click Fraud on Google, Yahoo and Other Search Engines
How to detect click fraud activity in your online marketing campaigns and get refunds from the search engines
By Boris Mordkovich


Email Marketing 101
How to get started *right* in email marketing
By Ben Chestnut


Globalized SEO-47604
Avoiding Duplicate Content on Same-Language Sites
By Ben Perry


Google Analytics
Track Your Conversions
By Linda McHugh


Google Conversion Tracking
How to use the free conversion tracking tool for your Google and non-Google campaigns
By ChristopherGuthrie


Google Sitemaps-47567
Does Yahoo! Paid Inclusion Still Offer Benefits?
By Ben Perry


Improving Pay-Per-Click Advertising Results
Get the most out of reaching potential clients via the Web
By Greg Brown


Increase Website Conversions by Reducing Customer Anxiety
Make simple changes to your website to help customers feel comfortable with your business.
By Lindsey Walsh SearchEnginePPC.com


Low-Cost Pay-Per-Click (PPC) Outlets
Maximize your online advertising budget with less expensive outlets
By Amy Gesenhues


Marketing Your Non-Profit Online
5 Tips for Driving Online Traffic to Support your Cause
By Adam Green


Online Advertising Agencies
Online advertising companies can make Internet advertising work for you
By Jenni Simcoe


Pay-Per-Click Advertising
Pay-per-click campaigns are the DIY of online advertising
By Jenni Simcoe


Reaching SMB influencer's and decision makers with search
How to reach SMB decision makers when they're ready buy. Blending broad based and Vertical Search to be there when your most needed.
By Chris Hulse


Relaunching Your Website-47549
What to Expect From Organic Search
By Ben Perry


SEO 101 - Image Optimization
Make the most of your images for Google Universal Search
By Richard Burckhardt


Search Engine Optimization for Businesses
Methods businesses can use to get SEO services for their company.
By Alan Rabinowitz


Updating Your Google Local Business Listing
Enhance your online storefront exposure for FREE!
By Carrie Hill


Using Google AdWords More Effectively
Make the most of your online advertising budget with Google AdWords.
By Amy Gesenhues


Using Webinars
Take your seminars online to create rewards with virtual proximity
By Geoff Kohl


Using Yahoo Answers to Market Your Business
How to establish status as an expert, increase your online visibility and get more Website visitors using Yahoo Answers
By Anita Campbell


Why B2B Companies Should Use Search Engine Marketing
Don't neglect what may be the most relevant (and inexpensive) way to reach prospects at every point in the purchase cycle!
By Lindsey Walsh SearchEnginePPC.com


Writing Successful PPC Ad Copy
Six Simple Steps: Editorial Tips for Your Pay-Per-Click Advertising Campaign
By Eve Lopez


Writing a Strong Call to Action in Your Online Ads
Increase your conversion rate by including a compelling Call to Action in your online ads.
By Eve Lopez


5 Tips for Improving Your Company's Landing Pages
Landing pages are the best way to increase your conversions - the number of website visitors who do something you want them to - buy, register, etc.
By John Brady


Building a Global Website
Going Global: It’s More Than Just Translation
By Jennifer MacLean


Getting Video on the Web
Upload your message to free video hosting sites and establish an online presence
By Lou Bortone


Globalized SEO
Avoiding Duplicate Content on Same-Language Sites
By Jennifer MacLean


Google's Webmaster Guidelines
How to make your website search engine friendly.
By Nancy Hackett


How the Search Engines Describe You
Sculpt Your Seach Description
By Richard Burckhardt


Improving Your Web Site Ranking
How to use search engine optimization (SEO) techniques to bolster your site
By Jennifer Mattern


Improving Your Web Site Visibility
Web site promotion tips to build awareness, drive traffic and increase sales
By Jennifer Mattern


Increasing Landing Page Conversion Rates
Using Multivariate Testing to Improve Website Conversion Rates
By Jeff Horsager


Link Building Techniques for Web 2.0
10 Link Building Tips for Web 2.0
By Julia Hyde


Marketing Online
Increase profits with an Internet marketing and advertising campaign
By Linda Formichelli


Maximizing Your Online Conversions
Treating Your Visitors Like Untrained Dogs
By Brian Lewis


Network Marketing
Building Streams of Income
By MaryAnn Shank


Podcasting for Small Business
Be an Internet radio broadcaster and build your business.
By Lou Bortone


SEO 101, Part One
On Page Factors
By Richard Burckhardt


SEO 101, Part Two
Off Page Factors
By Richard Burckhardt


Selling on Amazon.com
A quick, easy way to find more customers and earn more revenue
By Amy Gesenhues


Spotting and Preventing Click Fraud
Without an effective strategy, your revenue model may fall short
By Chris Maxcer


Tracking Your B2B Pay-Per-Click Online Advertising Campaign
How to tell which keywords are generating leads and sales to your business.
By Stephanie Munoz


Using Affiliate Marketing for Your Web Site
Make extra cash by promoting other products and services on your site
By Linda Formichelli


Using Online Videos for Your Business
Online video content for training and marketing – and how to do it
By Geoff Kohl


Using Web2.0 For Your Success
Build Your Business Presence on the Web
By Candis Hidalgo


What Every Search Engine Optimization Company Should Know about Keyphrase Choice
Learn How to Select the Best Search Engine Keyphrases for Your Business
By Scott Buresh


All Search Engines Love Spiders: How Meta Commands Can Help You Love Them Too
Learn How to Direct Search Engine Spiders When They Arrive at Your Website
By Scott Buresh


Boosting Website Sales with Google Adwords
Easy-to-follow steps to an effective Adwords campaign
By Alvin Chua


Cost Per Action Pricing
The Rise of Cost Per Action Pricing
By Ben Perry


Ecommerce Marketing Tools
How to benefit from using livechat and website analytics software
By Svetlana Konakova