Utilize the expertise of consultants and government agencies

While you go about the business of your company, professional trade promotion management agencies are out making the connections. Rather than reinventing the wheel, take advantage of an international trade promotion agency that has already vetted the countries most suited for your trade promotion.

I recommend: The International Trade Administration has international connections ready for you to utilize. You can get advice and attend trade shows organized by the U. S. Commerce Department. TradePort has numerous opportunities available for international trade promotion.

Avoid cold calling on foreign markets with introductions from a trade promotion professional

An international trade promotion organization can save you time and money by introducing you to the decision-makers in overseas markets where you decide to instigate international trade promotions. Customs and traditions have been overcome and you can jump right in with your trade promotion utilizing an international trade promotion agency.

I recommend: Nevel International is an international trade promotion organization with extensive worldwide connections. Contact the World Trade Center Association for introductions to contacts around the world.

Avoid costly errors by using an international trade promotion organization

While you are busy fulfilling orders and increasing production, leave your growth in international trade to a consultant who knows the ropes. The ideal markets have been identified, introductions made and the sale is closed. The work has just begun when you deal with trade growth. Setting up the procedures and accountibility to keep the trade going smoothly should be contracted out if your team is not proficient in international trade.

I recommend: Synetics Group has the software and expertise in place to deal with your growth in international trade. MEI specializes in orchestrating the execution of your trade promotions.