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Guide to Insurance Adjusters

Choose the right tools to successfully market your independent insurance adjusting services


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As an insurance claims adjuster, you need the skills to negotiate insurance claim settlements and to thoroughly investigate the circumstances surrounding the claim. Whether you work as a public adjuster or in a group of insurance adjusters, the proper tools can promote your services.

In order to manage your insurance adjusting cases and offer the best customer service, a claims adjuster needs tools to organize information in an efficient, cost-effective way. Tools used by public insurance adjusters can:

1. Promote local and national exposure.

2. Gain clients.

3. Manage accounts effectively.


Action Steps
The best contacts and resources to help you get it done

Create a website to showcase your insurance adjusting services


A website can provide cost-effective local and national exposure of your personalized services. The right marketing approach can reach thousands of potential clients for a relatively small amount of money.

I recommend: Hire DynaClaim to customize a website that caters to the needs of insurance adjusters. The professionals at DynaClaim can market your website to potential clients and offer tools to streamline insurance adjusting operations.

Network with reputable insurance claims adjusters


Join with experienced claims adjusters to promote your insurance adjusting services. A relationship with an association of insurance adjusters boosts your visibility on the Internet.

I recommend: Join the National Association of Independent Insurance Adjusters to gain national recognition as an independent insurance adjuster for disasters. Fraternize with other claims adjusters at the annual NAIIA conference to discuss the many aspects of insurance adjusting. Advertise your services as a claims adjuster on a broad website like the National Data Exchange to reach countless potential clients.

Keep up with insurance adjusting technology


Use software programs to create an efficient, streamlined operation, designed specifically for insurance claims adjusters.

I recommend: Learn the basic and advanced applications of Xactimate software, used by public insurance adjusters to quickly and accurately estimate costs and damages. Take online courses or find a seminar to attend in person. Capstone Consulting, Inc. offers software packages that create claim time sheets, build reports and manage files.

Tips & Tactics
Helpful advice for making the most of this Guide

  • Create banner ads to advertise your insurance adjusting services and to reach the masses.

The official source of Insurance Adjusters is the Insurance Adjusters page at Business.com

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