Do You Need Biotech Sales Leads?
Yes, you do. But research supply companies are finding it increasingly difficult to produce a steady supply. Traditional methods of promotion & lead generation through scientific journals is inefficient. Online advertising yields few real leads, and trade shows are expensive on a per-lead basis.

Problems with Traditional Lead Generation:
Traditional leads generation still works, but at greatly reduced effectiveness. There's no longer incentive for scientists to call or email vendors when research solutions are needed, because they can get the information they need from searching the internet, at their own pace and without pressure. Traditional lead generation now favors the largest suppliers with the biggest advertising budgets. Smaller companies with competitive products are frustrated that even with their ad spending maxed out, they're not reaching prospective clients.

Your Solution: Targeted Email Marketing
As a cost-effective solution, BioInformant suggests Targeted Email Marketing as a method that companies of ALL sizes can use to generate biotech sales leads. According to the Direct Marketing Association (DMA), which is the leading global trade organization for direct marketing:

• For every $1 spent on email marketing, the average return-on-investment is $57.
• Additionally, the annual growth rate for email marketing is 14.6%.

Email marketing is clearly a trend in which businesses must participate in order to compete and optimally grow.

A Case-Study:
To understand the incredible return-on-investment from email marketing, consider a company with whom we recently worked, Advanced Dermatology, Inc. (ADI):

After reviewing our marketing lists, ADI elected to run targeted email campaign that was distributed to 20,000 researchers working in the specialties of dermatology and tissue engineering. Because a well-designed email campaign produces an response from 3-10% of email recipients, this company received immediate attention from 1,220 new targeted prospects working in the exact specialty niche the company serves. Many of these individuals clicked through to peruse the company's products. Others inquired about technical specifications, signed-up for the company newsletter, or purchased products directly through trackable links. Furthermore, the individuals responding to the initial marketing campaign were scheduled to receive a follow-up campaign one month later, in order to support additional lead-to-customer conversion. This effort yielded an even higher percentage of purchasing activity. As a result of the marketing dollars ADI spent on targeted email marketing, they estimated that they experienced a return-on-investment of over $60 per $1 spent.

Take Action:
To use email marketing to generate biotech sales leads, BioInformant offers targeted email lists containing contacts for scientific researchers broken down by specialty. BioInformant's email lists include contacts for researchers working in the following areas: Stem Cells, RNAi, Gene Therapy, Microbiology, Immunology, Angiogenesis, Dermatology, Tissue Engineering, DNA Damage and many more.

Click here to identify targeted lists that your company can use to generate Biotech Sales Leads.




The official source of How Research Product Companies Can Generate Life Science Sales Leads is
the Biotechnology Sales Leads page at Business.com