Assess which Internet jobs you need to fill

Depending on the size of your company—and the scope of its online business—you might need to fill just one Internet job opportunity or several.

I recommend: Software engineers, system administrators, database administrators and system analysts are among the fastest growing Internet jobs, according to the U.S. Bureau of Labor Statistics. Its annual Occupational Outlook Handbook can help you learn more about Internet job opportunities; review WetFeet’s guide to Internet & New Media first to learn more about individual Internet jobs that you can look up in the handbook.

Advertise Internet jobs on Internet sites

If you have an Internet job opportunity to publicize, the ideal place to post it is, of course, on Internet employment sites.

I recommend: Consider posting Internet job opportunities on Internet job boards such as JustTechJobs.com, ComputerJobs.com and ComputerWork.com, which specialize in Internet employment. Another option is using Internet employment agencies like those at Business.com.

Hire for project manager and producer Internet jobs

Project managers and Web producers guide online projects from start to finish, making sure your team works together to complete projects in whole and on time.

I recommend: The Web Producers Organization is a professional community of Web producers and interactive project managers where you can post Internet jobs.

Fill content creator Internet jobs

Content creator jobs on Internet sites include Web editors, creative directors and writers—all the folks you need in order to fill your site with words.

I recommend: Creative job sites such as MediaBistro are a great place to find Internet-savvy wordsmiths that are looking for Internet employment.

Offer job opportunities for a Web designer and a programmer

Even the smallest companies need to fill one Internet jobs slot: capable Web designer. Look for someone with a strong design background, but also someone who’s tech-savvy enough to handle basic Webmaster duties, such as server and security maintenance. Designers who know HTML, Flash and Java can save you money by wearing a programmer’s hat, as well.

I recommend: WebDesignPlaza.com is a searchable directory of Web designers that makes finding and recruiting design talent easy. If you can’t afford to have a full-time designer on staff, find a reliable freelancer at FreelanceDesigners.

More necessary jobs: Internet marketers and salespeople

An Internet marketer can help you build an online brand while successfully marketing your business on the Web. Internet sales staff, meanwhile, can find extra income for your business by selling banner ads for your Web site.

I recommend: Associations such as the Direct Marketing Association and niche recruiters such as Aquent can connect you with viable candidates looking for Internet employment via online advertising jobs, Internet marketing positions, etc.

Evaluate candidates’ credentials for Internet employment

Most Internet jobs require highly technical skills; don’t fill an Internet job opportunity until you’ve been able to test and assess those skills.

I recommend: Look for candidates with Internet degrees or strong portfolios of Web-related work. Candidates with Certified Internet Web, WOW or other training credentials, such as those from Web education programs listed at Business.com, are especially strong.

Make your Internet employment offer

Be prepared to negotiate with high-quality candidates for Internet job opportunities, as their expertise is in especially high demand in the Information Age.

I recommend: Visit Salary.com or use the Internet industry salary tools listed at Business.com to find out what other companies are paying for Internet employment.