Selecting a health insurance lead generation system

The biggest providers of health insurance leads are the various rate quote sites, which besides offering a basic level of content and insurance information, encourage potential buyers to select a plan according to their needs and then request a quote. Once they complete the basic information, a health insurance lead is born.

I recommend: Web-based health insurance lead system providers include Netquote, eHealthInsurance, Insweb and Vimo.

Live health insurance leads can kick your sales pace up a notch

Health insurance lead generation is only as effective as the sales force working to close those leads. Increasingly, the Web allows for instant contact with hot leads. Live health insurance leads providers do the work of connecting the call, taking basic data and then transferring the lead to your sales team for the close.

I recommend: Check out providers of live health insurance leads like TheLeadSource or Leadco.biz.

A qualified health insurance lead system does more legwork in advance

Beyond search-engine based leads and live leads is qualified health insurance lead generation. These companies, usually telemarketers, do the pre-sale work by vetting the leads in person and identifying key executives in advance.

I recommend: Take a look at qualified health insurance lead generation from sources including TJTelemarketing, QuotesAuction, and HealthLeads.

Find health insurance leads local to your sales effort

Often, the key to higher close ratios is reaching potential customers who are in the right geographic area to your company's health insurance offering, where state or local laws might restrict who can buy what kind of plan. That means buying only filtered leads, which are selected out according to pre-set criteria.

I recommend: TheLeadsNetwork can sort leads to your sales agents by state, county, ZIP or area code, as can LeadPile.