With the abundance of television and print ads highlighting the latest in medical or pharmaceutical advances, healthcare ad agencies are constantly having to find new ways to keep their customers' products on the front line. Along the same lines, customers are also keeping an eye on their medical advertising agencies to make sure that the services they are paying for are increasing their profits.
Whether you own or run a large or small pharmaceutical or medical supply company, to stay competitive in the ever-growing market, you will need to set aside money in the budget for healthcare advertising. If you are running a healthcare advertising agency, you need to keep up with your competition to make sure that your company is always a step ahead. In order to be up on the latest news and trends, consider doing the following:
1. Find a list of interactive healthcare ad agencies
2. Subscribe to healthcare marketing company publications
3. Participate in alerts by email from healthcare advertising agencies
Action Steps
The best contacts and resources to help you get it done
Get a sense of who the healthcare advertising players are
If you want to make sure that the choice of healthcare advertising agency you have is right for your product, or if you want to just see how many medical advertising companies there are, find a list of advertising agencies for the healthcare industry. Every sports team uses a roster to keep track of players, and the same advice should apply to you.
I recommend: Pharma Marketing Network provides a free list of healthcare advertising agencies, that includes websites for each. In addition, they also have a section on the website that highlights new medical marketing news.
Health Care Advertising Agencies.com also has a free list of companies dedicated to healthcare advertising and marketing.
Keep current on healthcare marketing newsletters
The information you will need to stay competitive and current with your campaigns isn't found in encyclopedias or even in the daily digest. You need to have a specialized source of information that is directly relevant to healthcare and can provide the latest news and trends.
I recommend: HCPro publishes a monthly newsletter that highlights the latest in healthcare campaigns and advertising. For full content on healthcare marketing, subscribe to
The Business Word newsletter.
Receive healthcare advertising email alerts in your inbox
If subscribing to a newsletter is not feasable due to budgetary restraints, you still need to keep on the information. Many healthcare advertising agences offer free email news alerts or smaller versions of newsletters for less money that provide some useful information.
I recommend: Medical Marketing & Media has a Consumer News Brief that is a companion to their website and also a White Paper that is free and highlights opinions from respected people in the healthcare marketing field.
Healthcare Success Strategies has a free email newsletter that showcases the latest in private practice marketing.
Tips & Tactics
Helpful advice for making the most of this Guide
- Keep employees in the know. Make the information you acquire available to all interested parties and encourage them to seek out newsletters, message boards and other information themselves to help everyone stay current with healthcare advertising agencies news and trends.
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