Find healthcare advertising agencies whose work you admire

If you respect a particular health care advertising campaign, find out which medical advertising agencies were involved--and specifically which agency associates developed the health care advertising. You're most likely to be happy with the healthcare ad agency's work if you respect the people assigned to your campaign

I recommend: The Grey Group is a leader in the healthcare advertising industry. Digitas Health is also a highly respected healthcare ad agency.

Consider who you're marketing to when choosing a healthcare ad agency

Some health care advertising agencies specialize in direct to consumer marketing, while others are medical advertising companies who market to doctors and other medical experts.

I recommend: For a list of healthcare ad agencies, visit Healthcare Advertising Agencies. DTC Catalyst is a well-respected source of direct-to-consumer healthcare marketing.

Work with your health care advertising team to develop a marketing campaign

Depending on what products you want to promote and who you're marketing to, consider a print, TV, radio or Internet campaign, giving out samples, sponsoring medical continuing education, sponsoring medical research or a combination approach.

I recommend: Consider different strategies offered by healthcare ad agencies listed at SK&A Healthcare Information Solutions. Healthcare Success Strategies (HSS) specializes in doctor to patient marketing. Request a free assessment for your practice.