Whether you're a landscaper, a window washer or a cooking-class instructor, you need a steady flow of customers to keep your business going – and growing. Although some customers may seek you out, your best bet is to actively find them first. You'll need a three-part approach:
The best contacts and resources to help you get it done
Get current customers on board
When clients thank you, ask them to refer friends and others to you for the same good service. Leave them with several business cards for this purpose.
I recommend: Buy budget-minded business cards at
Overnight Prints,
VistaPrint and
48hourprint.com.
Mine your customers' neighborhoods
Mail a letter or promotional post card. Leave flyers or hangers on doors, if local laws permit.
I recommend: Create custom door hangers online at
Door Hangers.com. Do them yourself on your laser or inkjet printer with blanks from
ID Printing. Or try the U.S. Postal Service's
NetPost. It will print and mail whatever you have in mind at bargain rates.
Network with other business people
Get your company's name out at meetings and mixers of the local chamber of commerce and other business referral groups whose members can steer customers to you.
I recommend: Business Network International, which calls itself the world's oldest business referral group, offers chapters throughout the nation.
Rotary International is also a great way to meet fellow small business people.
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