If you own a business that sells goods or services in the trade market or to the government, then government and trade advertising and marketing campaigns are crucial to helping you expand your customer base and promote your company's products or services. Various advertising and marketing agencies have expertise in marketing and advertising in the trade and government markets. You can easily find the advertising agency that will best suit your company's specific needs and help you reach your company's business goals.
When looking for a government or trade advertising company to hire, you will need to consider several important things. Owners of businesses that deal in the trade and government sectors that need the services of a government and trade advertising agency should make sure to:
1. Find trade and government advertisers with expertise in your specific field.
2. Determine the government and trade advertising strategy you wish to use.
3. Review trends in trade and government advertising.
Action Steps
The best contacts and resources to help you get it done
Locate a government and trade advertising agency that fits best with your company's needs
Consider your company's focus and needs when looking for an agency with expertise in government and trade advertising. If your company provides goods and services for the federal government, consider working with advertising agencies that have experience in promotions geared towards the federal government. Choosing the right trade or government advertising agency will make your trade and government marketing and advertising campaigns that much more successful.
I recommend: Look to
ACB, with offices in New York, Tempe and Memphis for trade promotion services. Obtain federal government marketing and advertising from
Seneca Creek Consulting, LLC.
Hire an agency to develop your government advertising promotion
Think about the specific type of government or trade advertising and marketing you wish to use to promote your company's services or products. You may consider print advertisements, web advertisements or trade shows as a part of your trade or government advertising strategy. Some advertising agencies can even help your business with branding of your products and services. Look for a government and trade advertising agency experienced in advertising campaigns geared to government agencies to promote your business.
I recommend: Obtain various types of trade advertising including web design, direct mail and trade show support from
Sandstorm Design, Inc. For trade marketing and advertising services such as web-based advertisements, media and branding, look to
AAS, Inc. Check out
Kristof Creative, Inc. for government agency print ads.
Keep current with market research and trends in advertising for government and trade
Stay on top of the trends in government and trade advertising as you look for a government and trade advertising or marketing agency to hire. Companies that specialize in market research can provide you with information about trends and forecasts in these specific areas, which can then improve your company's trade and government advertising campaigns and strategies.
I recommend: Obtain federal government marketing research from
Zephyr Strategy, LLC. Purchase government marketing and advertising packages from
EZGSA. Look to the Federal IT Marketing Report from
Market Connections, Inc. for federal government marketing trends and other marketing and advertising information relating to the federal government.
Tips & Tactics
Helpful advice for making the most of this Guide
- Be sure to review the portfolios of government trade ads of the advertising agencies that interest you. Doing so will help you see what the advertising agency can create for you and your business.
- Don't forget to review trade magazines in your specific field to see samples of trade advertising and to get ideas for your own advertising and marketing campaigns.
The official source of Government and Trade Advertising is
the Government and Trade Advertising page at Business.com
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