Tiger Woods opened the world of golf to many possibilities. Many years back, we thought of golf as a sport only for retirees. These days, thanks to Woods, younger people are taking up and loving the sport.  


Golfing has also become a new way of doing business. Whether they are closing a deal, getting reacquainted with clients, or offering their services, we see executives “at work” at the greens, mixing business and leisure, so to speak. Its simply a way of getting to the heart of your market. What makes them tick? What drives them? 


Marketing  to a specific demographic, for example, a group composed of young urban professionals and business executives who are all avid golfers, it makes sense to give away golf-themed business gifts.  


Here are some options: 

1. Use business gifts to convert consumers into customers in your promotions. Credit card companies targeting high-earning males can offer customized golf clubs or a discounted membership with a prestigious golf association with an approved card. Airlines can also offer imprinted travel kits, earplugs, book lights, neck pillows, or weather stations as business gifts for early buyers or group bookings.
   
   
   
2. Reward frequent customers with business gifts. Promotional items such as golf balls, tees, divot repair tools, water bottles, and key chains make perfect business gifts. 
   
   
   
3. Show appreciation to those who have taken your company a step up with business gifts.  Golf items have a higher perceived value, especially as the sport itself is an expensive and luxurious one. A golf-themed crystal display, golf clubs, golf bags, or special-edition birch wood cases for golf balls are memorable business gifts that will forever be cherished.
   
   
   
4. Push direct-mail efforts with golf-inspired business gifts. Customized tees, key chains, ballpoint pens, and luggage tags are great incentives for people to call and find out about your promotions. For send-outs that result in customer conversion, throw in some premium business gifts such as a beer or coffee mug or a duffel bag.
   
   
   
5. When sponsoring a golf tournament, junk the paper invite. Use imprinted golf items instead. These business gifts are not only creative, they're sure to encourage your recipients to take up the offer to join the tournament. After all, what is one to do with a golf ball? Personalized shirts, golf shoe bags, valuables purse, and UV-resistant polo shirts are memorable business gifts that will act as invites and giveaways. It might cost a little more than the cost of printing and paper for a physical invite, but it might mean you don't have to worry about giveaways.
   
   
   
6. For hotels, bed-and-breakfasts, and facilities co-sponsoring a golf tourney, consider giving away small tokens to guests. These business gifts are great ways to thank them for choosing to stay in your facility. Make their stay pleasant with special-edition logo-bearing towels, notepads, pencils, envelopes, stationery sets, mugs, sign pens, and other business gifts.
   
   
   
7. Give logo-bearing products as giveaways. It's not a must to get a giveaway for each golf tourney participant, but if you want them to take home some memento from the occasion, small business gifts like key chains, miniature cups, or scaled-down versions of golf cups are keepsakes that will merit some space in their living rooms or offices.

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