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Daniel Kehrer

Guide to Giving Your Business an Annual Checkup

How to head off trouble before it starts


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Just like regular medical exams and conditioning are a great idea for keeping your body in shape, annual business checkups are an excellent way to keep a small business in top condition.

Small business owners faced with minimal staff and tight deadlines may put off addressing issues like obsolete accounting systems. But delaying key projects can result in lost time, money and productivity.

Your two steps to annual checkup success:

  1. View slower work periods as an opportunity to check up on systems that can fall through the cracks.
  2. Take a hard look at your business and ask yourself these tough questions:

Action Steps
The best contacts and resources to help you get it done

Are your financial systems outdated?


For most small businesses the answer is a resounding "yes." Outdated systems can hurt profits. If you're still using manual systems, make the jump to popular small business financial management software such as QuickBooks or Microsoft Accounting for Small Business.

I recommend: Visit www.quickbooks.com or www.microsoft.com/smallbusiness.

Do you have a 3-, 5- and 10-year business plan?


Or maybe we should ask: do you have any kind of plan at all? A purely short-term focus won't yield the long-term results you want. Develop a plan for where you want your business to go.

I recommend: A great place for ideas, sample plans and expert business plan advice is www.bplans.com.

Is your business secure?


It's easy to put this one off - that is, until your computers are hit with a crippling virus. Data theft, unauthorized system access, email viruses and worms are just a few of the threats facing small business. Good computer security requires vigilance from you and your employees.

I recommend: Symantec, a computer security leader, has helpful products, services and information on securing your technology.

Are your health benefit costs out of control?


The cost of offering employee health benefits has jumped in recent years. If you offer a health plan, review it (and alternative plans) for ways to save money.

I recommend: HealthDecisions.org, a site developed by an insurance industry group called America's Health Insurance Plans, has insight on health plan choices.

Are you keeping your best people?


Labor is tight. Review your pay scale, your sales incentives or commissions and any non-cash employee incentives that you offer.

I recommend: Snowfly offers a clever way to motivate employees with casino-like games played on computers. LoyaltyWorks.com is a Web-based service that offers employee recognition, reward and performance improvement services.

Has your business been victimized by fraud?


While small businesses are not required to perform internal audits, some occasionally bring in outside auditors to implement checks and balances.

I recommend: Visit the Association of Certified Fraud Examiners Web site for information.

Tips & Tactics
Helpful advice for making the most of this Guide

  • Losing market share to competitors? Visit competitor Web sites and monitor news in your area and industry to stay abreast of what's happening.
  • Ask customers, business associates and your own employees how they feel your business stacks up against competitors. Solicit their ideas to improve your products, services and customer satisfaction.
  • Trumped again by taxes? Federal, state, local, unemployment, payroll, sales and other types of taxes can try the patience of even the most meticulous entrepreneur. For help finding an accountant visit www.cpadirectory.com.

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