Choose between gift cards and paper gift certificates for business

Each option has pros and cons and which one is right for you will depend on your business and how you will use the business gift cards and certificates.

I recommend: Compare gift card options with B2B Exchange’s comparison tool. Data Management offers a gift card program that runs off your existing computer with no equipment or software to buy.

Decide whether to order gift certificates online or use blank gift certificates

Your corporate gift certificates will look more professional if your business information is already printed on the gift certificate and it's printed on quality paper. The appearance of the gift certificate will reflect back on your business so do it right.

I recommend: Office World has gift certificates that you can create and print yourself. Print E-Z also has a number of different gift certificate styles to fit your business. Spa and Bodyworks has gift certificates especially for spas and salons.

Keep track of custom gift certificates

You'll need some way of record keeping for your business gift certificates. Depending on the method you choose to create your certificates with, you can use carbon copies, record tabs or online tracking.

I recommend: Ticket Printing has gift certificates with record stubs to help you keep track of each certificate. Get a quote on gift card printing and services.

Sell online gift certificates

More people are shopping online today than every before. By offering gift certificate sales online, you can reach more of your existing and potential customers.

I recommend: The gift certificate program offered by eGiftworks gives you the option of selling gift certificates online through your existing website. Giftango provides electronic gift card delivery, making it easy for you to offer gift cards to your customers.