To get started issuing gift cards…

Figure out how many cards you require, whether you want a card reader and tracking system, and a set or reloadable value. Gather your artwork and determine how many colors you'll want on the card.

I recommend: Buyerzone and Supplier-Match will pair you up with multiple card providers and get your free gift card quotes based on your criteria.

Use gift cards to gather customer information and monitor buying patterns

Gift-card systems can generate useful monthly reports based on gift-card data.

I recommend: Txsystems.com offers a value card system for your business with no transaction, issuing or monthly rental fees. Its reporting capabilities help you assess customer-purchasing data.

Issue gift certificates and gift cards from your Web site

Whether you prefer paper certificates, gift cards or electronic certificates, there is a solution for you.

I recommend: Use eGiftworks's PC and Internet applications for issuing, reporting and reconciling gift certificates, e-certificates and gift cards.

Don't forget the importance of merchandising

Make sure your customers know that you offer gift cards and certificates. Effective merchandising is the key to gift-card sales.

I recommend: Use table tents, countertop gift-card display racks and standard gift-card holders such as those offered by Valutec Card Solutions.