A business card is your lifeline to customers and one of the most basic – and useful – marketing tools on the planet. It really can play a big role in helping you gain, or lose the interest of a potential customer. Your card represents you when you are no longer there, or many even be the “face” of you and your business to people who’ve never met you. You need a well-designed card that conveys the proper image and information about your business. And it has to be concise. An effective card can:
Decide on a concept
Your card should reflect your image. You may prefer a straightforward design with a logo and contact information. If you're in a creative field, you'll need to show some personality on your card. In other professional industries, such as real estate, a photograph may be appropriate.
I recommend: Check out
business cards online gallery to see how other companies like yours have designed their cards or swipe a design idea from
"The Best of Business Card Design 6".
Include all the details
Your business card design should include all of the information you want your clients to have, but beware of making the card look like the fine print of a credit card. It seems obvious, but oftentimes the business card is the first thing that small business owners set up, before they have a physical address, website or email address.
I recommend: For a comprehensive checklist of what to include on your card, take a peek at
magazinedesign.weblogsinc.com or check out tips from
marketing coach Veronika Noize. Before you print business cards, take the quiz
"How does your card rank?"
Design and print business cards online
There are hundreds of online print shops that produce high-quality cards with a fast turnaround.
I recommend: One of the easiest business card printing services to navigate,
gotprint.com, provides ten templates to let you design business cards online and insert your own logo.
Designyourowncard.com also lets you design business cards online with different fonts and ink colors. If you want to take care of your business card printing locally, you can design with
Microsoft Publisher. Find more
business printing services at Business.com.
Don't forget about the back in business card printing
Print business cards on both sides to add marketing messages, directions, coupons and more.
I recommend: Get ideas for the back of your card at
greatfxbusinesscards.com and
businesscarddesign.com. You can also
order a custom logo online.
Look for free business cards online
You’ve probably seen the offers for 250 free business cards online. There may be a catch: The back sides of free business cards may carry advertisements for business card printing services.
I recommend: Compare offers for free business cards online at
free-business-card.org or try the free offer from business card printing services giant
VistaPrint.
Be sure they keep it
Even the most beautiful business card design is useless if people toss the card in the trash.
I recommend: Discover what makes people hang on to business cards and what you can do to make sure they keep yours at
greatfxbusinesscards.com.
Consider a digital card
In these days of ever-accelerating technology, cutting-edge self-promotion options, like mini CD's, are becoming increasingly popular.
I recommend: Check out Business.com's
digital business cards listings for links to vendors.