Toll-free numbers (or "800 numbers") let callers contact your business without having to pay for the call. Generally, toll-free numbers aren't expensive, although the cost rises as your volume climbs. Toll-free numbers typically begin with 800, but can also begin with 888, 877, or 866 since true 800 numbers are in such high demand that they're virtually all taken. Research shows that when faced with several options, consumers are much more likely to call businesses with toll-free numbers than ones with regular phone numbers. (After all, who can resist anything that's free?)
The best contacts and resources to help you get it done
Call your phone company for 800 numbers
Most long-distance carriers now offer toll-free numbers. In general, long-distance providers charge more than toll-free service providers or VoIP (Voice over Internet Protocol) companies, but they also may be more convenient, since you'll probably just add a service from a vendor you're already using.
I recommend: Some long-distance carriers that offer 800 phone numbers are
AT&T,
Sprint, and
Verizon. You can also find a carrier that serves your area by searching on
LowerMyPhone.com. Find VoIP service providers through the directory on
Business.com.
Contact an 800 numbers service provider
Toll-free service providers may help you save money when you compare prices with those of the long-distance providers. You'll need to do some comparison shopping.
I recommend: You can find a list of all toll-free service providers on the
SMS/800 website.
Try broadband 800 phone numbers service
Even broadband phone service providers are offering 800 numbers, though you must also have regular phone service through the company (i.e., you can't get just a toll-free number). These services let you make and receive phone calls over your Internet connection. The good news is that prices are low. The bad news is that should your Internet connection go down, so will your phone.
I recommend: Two broadband phone service companies that offer 800 numbers are
Vonage and
BroadVoice. Find more broadband providers through
Business.com.
Get a vanity 800 number
Vanity 800 numbers spell out words like "800-FLOWERS". In one study, ads that had vanity 800 numbers got 14 times more phone calls than ads with traditional numeric 800 numbers
I recommend: Any provider of toll-free numbers should be able to let you know if a number you want is available. You can also find available numbers with your business keywords in them by searching on
mytollfree800number.com or
The AT&T Toll-Free Numbers Recommendation Tool. You can also find out what your current phone number spells at
phonespell.org. Research and order vanity 800 numbers through
Business.com.
Be realistic about what you need
Salespeople at the phone companies sometimes work on commission, so don't let them sweet-talk you into services and products that won't be cost-effective or useful for your business.
I recommend: Depending on
where you are in the country, AT&T might be able to offer Web hosting and DSL service in addition to a toll-free plan, but unless you have more than one location you don't need to consider the company's
enterprise solutions.
Sprint offers a large menu of fancy 800 numbers services, including interactive voice response (IVR) and Site RP (which directs callers to particular folks within your company), but the services cost a mint and are generally used by hospitals, universities, and large corporations.