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Shannon Ambroson

Guide to Full-Service Advertising Agencies in Ohio

How to choose Ohio advertising firms to promote your small business


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Full-service advertising agencies in Ohio hire the most creative and determined people of all ages to create a "super agency" where you can get all your promotional needs met in one place. If your business is lacking on the advertising side of things, consider hiring professionals to help you get your business back on track.

The great thing about full-service ad agencies, Ohio or nationally based, is that each individual company works with services in advertising, marketing, public relations and web service. You can task the firm to work on a few ads, a whole campaign or any other crisis management and brand identity issues.

Hire advertising agencies in Ohio to:

1. Raise your small business's profits. Ohio advertising agencies help you advertise locally to increase brand identity and loyalty.

2. Give you new creative perspective on your current advertising campaign.

3. Keep your business in the community to raise local economy. Hire a local Ohio ad agency to show you care about using the state's internal resources.




Action Steps
The best contacts and resources to help you get it done

Consider what you want need from an OH advertising agency


Establish a realistic budget for your new promotional plan before contacting any agencies. Know what you can spend and get the most from that budget possible. Make a list of the types of ads you'd like to see, as well as what you've done in the past.

I recommend: Appoint a point of contact (POC) to be in charge of this new venture so you can get back to your normal daily tasks. Hold a meeting with all staff members involved in promotion and consider what firms like Metaphor in Cincinnati and Chisano Marketing Group in Dayton can do for you.

Find Ohio advertising firms in your local area


Take advantage of an OH advertising firm's ability to get results. If you're a company with roots in the state, find a company that knows how to advertise where you live and work--with local television, radio, newspapers and Internet advertising.

I recommend: Ask colleague friends which Ohio ad agencies they've used in the past and would recommend. Look for local firms such as Imagine Nation in Dayton and Orwig Marketing Strategies in Toledo, which offer a variety of services in traditional advertising as well as direct mailings, website design and trade show setups.

Narrow your possibilities and contact full-service advertising agencies in Ohio


Make an initial list of about 6-10 possible agencies. Browse the companies' websites to find online portfolios and lists of services before narrowing your list to a more manageable 3-5 Ohio advertising agencies.

I recommend: Contact the top agencies and set up meetings to go over prices and services. Ask to see updated portfolios and discuss specific services you require from ad agencies in Ohio such as Advantage Media in Columbus or Tarte Advertising in Cincinnati.


Choose the OH ad agency that best fits your specific business


Of the agencies you meet with, choose the one full-service advertising agency in Ohio that you feel best understands your business and its promotion needs. Make sure the firm has a strong grasp on the logo design, website creation or press releases you require.

I recommend: Hire an Ohio advertising agency like Walking Stick Communications in Kent and SMK Advertising in Columbus and begin implementing your plan immediately. Task your POC to inform you of any deviations to the plan and large decisions.

Tips & Tactics
Helpful advice for making the most of this Guide

  • Be realistic with your budget. Along with hiring Ohio ad agencies, look for other free forms of advertising such as word of mouth, a MySpace page or business partnerships to compliment the paid ones.

The official source of Full-Service Advertising Agencies in Ohio is
the Full-Service Advertising Agencies in Ohio page at Business.com

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