Consider your advertising needs and find ad agencies in Colorado to meet them

Think about where you fall short in your advertising. If you aren't creative enough, or aren't informative enough, maybe it's time to change. Make a list of 8-12 full-service advertising agencies in Colorado cities near you and search for websites to help you narrow the list.

I recommend: Browse websites from companies like TagTeam Advertising, which specialize in advertising, public relations, media planning, copy writing and search optimization. Allegory Marketing also focuses on research and planning as well as creative thinking to do more for your ad campaigns.

Narrow your possibilities and meet with qualified Colorado advertising agencies

Cross off any CO ad agency that doesn't meet your quality standards. Look at online portfolios, ask colleagues and call to speak with initial representatives to see which companies best fit your intended advertising style. Many companies are more traditional, others more modern. Narrow your list to about 4-6 agencies that might share your vision.

I recommend: Pay attention to what you like about Colorado advertising agency online portfolios. Most firms, such as Hanson Marketing and Wilson Powell Creative Communications, show just a few pieces of what they've accomplished, but this gives you a good feel for the firm's potential.

Discuss possible advertising campaigns with Colorado ad agencies

Meet with your top choices to talk about what they could do for your product. Ask to see portfolios and meet with the staff you would actually work with, not just the person in charge. Make sure you get along with the Colorado advertising firms' staff and like what they've done in the past.

I recommend: Lay out your budget and company information when speaking with the full-service ad agencies, and answer questions as well as ask them. Consider quality work from Fireant Studio, Denver Advertising and Glad Works, as well as other firms in your area.

Choose the best Colorado advertising firm and move on with your ad plan

After meeting with representatives and staff from your top choices, choose the CO advertising agency that seemed to have it all together. Put your new advertising plan into place, starting small to make sure the firm can handle your budget and time frame. Continue working with the agency and, hopefully, watch your profits grow.

I recommend: Follow up with your advertising agency in Colorado as your campaign unfolds. Look at advertisements from other agencies such as Ryan, Whitney and Company or AdWorks to constantly re-evaluate and incorporate new strategies into your advertising plan.