Make your freemiums known

Put your freemium offerings on your home page or give visitors nudge to click on a link that will take them to your freemiums.

I recommend: Visit Web sites whose freemiums have been a hit. Hoover’s ,which provides company and industry information, isn’t shy about letting visitors search for free content from its home page. Flickr visitors learn about the site’s free photo-storage and sharing service when they click on the “Sign Up” or “Learn More!” buttons.

Offer a free trial as a freemium

Whether it’s a trial subscription to your daily blog or access to members-only content on your site, give users a free look.

I recommend: Create online forms so people can sign up on your site for your free offer. Freedback.com lets you create HTML forms in eight minutes.

Make it easy to order add-ons or premium services

Offer one-click access from your freemium page to ordering options for your add-ons and premium services. Try to avoid time-consuming downloads or plug-ins that can frustrate potential buyers.

I recommend: Check out samples of simple order forms at FormSite.com.

Give customers what they want

Survey your customers to discover what additional products or services they want or need. Based on their responses, offer those add-ons or premiums.

I recommend: FreeOnlineSurveys.com lets you create an online survey in mere minutes.

Monitor your freemium campaign

If your freemiums are available on your Web site, keep tabs on visitor traffic and interest.

I recommend: SuperStats gives you the numbers on Web site traffic and visitor behavior. MarketingPilot lets you track the metrics for multiple marketing campaigns.