Generate Valid HTML Code

Only non-WYSIWYG editors are recommend as they allow to maintain tight control over the HTML code being created. The three editors below are also capable of validating the HTML code produced (i.e. making sure it is correct.)

I recommend: CSE HTML Validator Lite (the best option for most people), HTML-Kit (heavy duty HTML editor), PS Pad (text editor with good HTML capabilities)

Create Compelling Graphics

Web browsers support three different image formats: JPEG (best for photos and images with color gradients), GIF (limited to 256 colors) and the newer PNG format (supports alpha channel transparency.)

I recommend: Paint.NET

Add Other Media Types

Media types such as audio and Flash can enliven your website and even increase conversion rates.

I recommend: Wink (to create Flash screencasts, tutorials and presentations), Audacity (for audio)

Upload Your Content

Files are usually uploaded to the web server using an FTP client.

I recommend: Filezilla

Check All Links

It is important to find and correct all broken links on your website to ensure a good user experience.

I recommend: Xenu's Link Sleuth

Optimize for Search Engines

Two types of optimization exist: on page optimization (i.e. having keywords in the right places on the page) and off site optimization (i.e. having links pointing to the site.)

I recommend: SEO SpyGlass (discover who links to your competitors)