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Marcia Layton Turner

Guide to Franchising a Business

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Do you have a successful small business you'd like to expand or a new concept that you think is ripe for franchising? These days, franchising is being used by more businesses and more types of businesses than ever before. Almost any product or service can be franchised.

Developing a franchise concept allows you to expand your business without personally funding the growth. To be successful, a new franchise generally must demonstrate that:

  1. It can be replicated
  2. There is demand for the service or product
  3. Other franchise owners can make money from it

If your business meets those basic criteria, franchising may be one way to expand your business without having to personally set up each new location. To get started, you must be able to:

  1. Grant permission to use a trademark or registered name
  2. Providing training and ongoing support
  3. Provide support payments of at least $500 during the first six months of operation

Action Steps
The best contacts and resources to help you get it done

Decide if your business or idea can be franchised


Some types of businesses lend themselves more readily to the franchise concept.

I recommend: Francorp is a top solution for help and information on turning an existing business into a franchise, offering a full line of services. Start with their handy online franchisability quiz to help you see if your business is ready to make the jump. Francorp also offers regular franchising seminars across the country.

Hire a franchise attorney


Developing a franchise from scratch takes plenty of legal documents. You'll want an expert to prepare and review them on your behalf to keep you out of trouble.

I recommend: Choose a franchise attorney from the Supplier Directory on the International Franchise Association (IFA) Web site.

Create an operations manual


Before you can sell others on your successful methods of operating a profitable business, take time to write down what it takes to run your company.

I recommend: For help in developing the operations guide that will be at the core of your franchise concept, look into hiring a franchise consultant such as McGrow, MSA, FranCorp, or iFranchise.

Identify potential financing sources for your franchisees


Since 90 percent of all franchises require an initial one-time investment of up to $50,000, plus royalties or ongoing fees of 3 to 6 percent, you'll want to make your franchise more attractive by making it possible for franchisees to afford it.

I recommend: Investigate financing available through GE Franchise Finance, Capital.com, CIT Small Business Lending, and the Small Business Administration, among others.

Tips & Tactics
Helpful advice for making the most of this Guide

  • The key to successful franchising is in the creation of systems that can be duplicated through training and support.
  • Franchising offers great opportunities for expansion and efficiency. But building a brand takes time, so be patient.
  • Before you begin pursuing franchisees, make sure your legal documentation is in order so you don't run afoul of the law.

The official source of Franchising a Business is the Franchise a Business page at Business.com

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 Related Resources from Business.com Back to top 
 Recommended Solution Providers Back to top 

Provides many services helping to establish your franchise.

Designs and develops your franchise, then helps get it going.

Offers franchise development programs for new franchises.

Works with companies to grow stable and profitable franchise operations.


 Best Sites to Learn MoreBack to top 

Learn how to turn your successful business into a franchise.

Collection of articles on franchising your business.


  Best Blogs and Forums Back to top 

Blog with information for franchisees and franchisors.

Works with companies to grow stable and profitable franchise operations.


  CommentsBack to top 

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