Craft direct questions for advertising focus groups

When asking respondents to evaluate ad campaigns, you must design specific questions for focus groups that address the advertisements you're vetting. Advertising focus group questions should have a narrow focus in order to get the information you're looking for.

I recommend: Authenticity Consulting's free database of management articles offers tips for conducting an effective focus group. Planning and Evaluation Service has information about designing questions to get honest and easy-to-understand answers from your focus group.

Come up with enlightening marketing focus group questions

Questions for marketing focus groups can help you judge the public's overall feeling for your product or service. These focus groups aren't limited to a specific ad campaign, although you can use the results to determine a path for future advertisements.

I recommend: At the Microsoft Small Business Center, you can learn about the dos and don'ts of conducting a marketing focus group. Precision Intermedia's focus group FAQ gives useful information about when and how to conduct focus groups.

Develop questions that shed light on the issues in other types of focus groups

Other types of focus groups can include litigation focus groups, which attempt to assess how a jury will decide a trial. Business and industry focus groups can tackle specific programs and services.

I recommend: Richard A. Krueger, professor emeritus at the University of Minnesota, offers a comprehensive guide to writing and evaluating a focus group questions list. Usability.gov has information on focus group questions that helps you evaluate website usability.