Confirm recording capabilities at the focus group facilities web site

Focus group facility information should include their technology capabilities. This will include a reference to the type of audio and video recording available onsite. There may be occasions when some of your key players are unavailable to attend the sessions. The focus group facility website will help you select a facility that provides high-quality recordings of your focus group for your review.

I recommend: Morpace, a focus group facility supplier in suburban Detroit, provides remote audio and video recording on CD, VHS or DVD. Their technology offerings also include T-1 wireless internet and state-of-the-art viewing rooms. Opinion Research Northwest, located in Boise, provides complimentary video recording with the latest digital equipment. Their soundproofed walls insure the highest audio quality on your recordings.

Select inviting focus group facilities to put participants at ease

Preferred focus group facilities help create a welcoming environment where participants feel at ease and comfortable in their surroundings. By taking advantage of this comfort zone you will obtain better, deeper responses and improve your results.

I recommend: Observation Baltimore has been repeatedly rated as "One of the World's Best" focus group facilities. Each of their VIP client suites offers incredible views of the city. Jackson Associates operates a focus group facility custom-designed by their clients and for their clients. Their client lounges include amenities found in the best hotels, like hospitality centers and massage chairs.

Utilize additional services available at the focus group facilities site

Finding a focus group facilities supplier that offers ancillary services in addition to the facility rental will simplify your research project. In effect, they provide one-stop shopping that will free up your time for data analysis.

I recommend: The more intimate atmosphere of The Polling Company allows each client to receive the staff's full attention. They provide recruiting services, trained moderators, guide development, transcription services, catering and analysis. Corona Research is a full-service firm that can assist you from recruiting to reporting findings. Their list of services includes recruiting, guides, catering, transcripts, analysis, and reporting.