Action Steps
The best contacts and resources to help you get it done

Tips & Tactics
Helpful advice for making the most of this Guide

• 1. Ask for attendee demographics 2. Ask for how you can contact prospective buyers of your products BEFORE the show. 3. Establish quantifiable goals for booth staff and measure productivity 4. Set up incentives that align your marketing strategy with booth activities. 5. Encourage your team to be innovative and fine tune their activities according to what they see at the tradeshow. 6. Continue to probe about lead quality, lead follow-up and sales closing, so you can measure results.