Tradeshow participation consumes 23% of many B2B organization's marketing budgets. Yet even with the substantial investment, most exhibitors fail to get the most possible from their substantial investment. Use these tips to ensure you receive the best value.
Action Steps
The best contacts and resources to help you get it done
Enlist the Expertise of an Industry Leading Publication
Click to connect with Exhibitor Magazine--lots of case studies from tradeshow exhibitors.
I recommend: http://www.exhibitoronline.com/
Get a 20 minute complimentary consultation to fine tune your tradeshow strategy.
Seasoned tradeshow professional can help you:
Align your business goals with tradeshow tactical strategy. Review optimum selection of events. Recommend best practices that will help you attract your best prospects. Conduct tradeshow sales training for your booth staff.
I recommend: www.hftradeshow.com
Tips & Tactics
Helpful advice for making the most of this Guide
- 1. Ask for attendee demographics
2. Ask for how you can contact prospective buyers of your products BEFORE the show.
3. Establish quantifiable goals for booth staff and measure productivity
4. Set up incentives that align your marketing strategy with booth activities.
5. Encourage your team to be innovative and fine tune their activities according to what they see at the tradeshow.
6. Continue to probe about lead quality, lead follow-up and sales closing, so you can measure results.
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