Tradeshow participation consumes 23% of many B2B organization's marketing budgets. Yet even with the substantial investment, most exhibitors fail to get the most possible from their substantial investment. Use these tips to ensure you receive the best value.
Action Steps
The best contacts and resources to help you get it done
Enlist the Expertise of an Industry Leading Publication
Click to connect with Exhibitor Magazine--lots of case studies from tradeshow exhibitors.
I recommend: http://www.exhibitoronline.com/
Get a 20 minute complimentary consultation to fine tune your tradeshow strategy.
Seasoned tradeshow professional can help you:
Align your business goals with tradeshow tactical strategy. Review optimum selection of events. Recommend best practices that will help you attract your best prospects. Conduct tradeshow sales training for your booth staff.
I recommend: www.hftradeshow.com
Tips & Tactics
Helpful advice for making the most of this Guide
- 1. Ask for attendee demographics
2. Ask for how you can contact prospective buyers of your products BEFORE the show.
3. Establish quantifiable goals for booth staff and measure productivity
4. Set up incentives that align your marketing strategy with booth activities.
5. Encourage your team to be innovative and fine tune their activities according to what they see at the tradeshow.
6. Continue to probe about lead quality, lead follow-up and sales closing, so you can measure results.
Featured Vendors
Free Price Quotes on Corporate Event PlanningCompare prices and options for Corporate Event Planning. Complete a request form and receive multiple matches for Corporate Event Planning.
Events.BuyerZone.com
Event Planning Information ResourcesAgency specializing in event marketing throughout the USA & beyond. Events are our specialty. See all the event media available to you at one source.
www.emcoutdoor.com
Wyndham Small Meetings - great for Event PlanningOfficial Site. Wyndham Small Meetings is your one stop portal for Event Planning Resources. Visit us today to start planning your next event.
WyndhamSmallMeetings.com
Convention Registration ServiceOnline conference planning and registration solution for ticketing, payment processing, and event promotions. Real time reports and no setup fee.
www.acteva.com
Subscribe to
Try our free weekly WhatWorks newsletter, with business how-to advice
& resources from Work.com.