There's a tendency among busy professionals and other types of small business owners to keep the head down and nose to the grindstone. But you shouldn't allow the daily grind to keep you from attending or participating in industry events and conferences.
These events provide a great opportunity to make important connections and stay on top of industry changes. As a participant in such events, you can promote yourself as an expert in your field.
Tune up at technology events and conferences
Whether you're in the technology field or you simply want to learn how to harness the power of technology in your business, you can find an event to fit your needs.
I recommend: ConferenceGuru.com's calendar of tech conferences includes a search feature so you can find events in your area.
Run to retail events and conferences
The nation's retailers — both large and small — gather often for events and conferences on topics such as loss prevention, online merchandising, advertising and hiring.
I recommend: The
National Retail Federation provides a calendar of upcoming events and conferences, along with a link for information about speaking opportunities.
Measure yourself at manufacturing events and conferences
Manufacturers face unique challenges that are addressed in international and local events.
I recommend: Manufacturing & Technology News provides a listing of conferences on a variety of manufacturing subjects, such as supply chain management, lean accounting, packaging and product safety and liability.
Find what you're missing at foodservice events and conferences
Restaurateurs, caterers, coffeehouse owners and others in the foodservice industry can find industry events on hundreds of important topics.
I recommend: Find industry events calendars including conferences, expos, seminars and trade shows at
Restaurants & Institutions magazine or
QSR Online.
Go for general business events and conferences
If you're looking to brush up on basic business skills, for example sales and marketing or customer service, check into conferences on those areas.
I recommend: Find business conferences in a variety of subjects at
AllConferences.com. The Open Directory Project at
dmoz.org has a
listing of conferences under their business resources header.
Regional events and conferences
Contact your local chamber of commerce as well as the convention and visitors' centers for nearby cities to see what events and conferences are headed your way.
I recommend: Find local and regional chambers of commerce via
ChamberOfCommerce.com, an online database for municipalities nationwide. A simple Google search for "convention" and "visitors" plus your municipality will net contact info for your local tourism board. Tap these organizations to find key regional events and meetings.
Subscribe to trade and specialty pubs
It's a fundamental tenet straight out of Business 101: keep abreast of industry happenings by reading trade journals and other publications geared toward your specialty. Many trade journals include events calendars or lists of upcoming conferences.
I recommend: Find a trade magazine for your industry at
TradePub.com or
FreeTradeMagazineSource.com.
Tap into trade shows
Many conferences and events occur in tandem with trade shows. Depending on the show, you may be able to purchase separate admission to conferences and seminars if you aren't planning on attending the trade show.
I recommend: The
Trade Show News Network is a self-described "ultimate trade show resource," with a database searchable by industry, timeframe, and location.