But say you are watching your expenses — is it possible to find business cards that are presentable and professional-looking at little to no cost? Yes, but there’s a catch. If you do it yourself, you still have to pay for paper and printer toner. On the other hand, if you order from a professional printer, they will likely charge you for shipping and processing.

Here are some questions you should ask before signing up for "free" business cards:

1. What is the quality of the paper?
2. Are there any hidden charges?
3. What are the processing and handling fees?
4. Is the advertising logo of another company on the back of the card? If so, what company and can you live with that?

Action Steps
The best contacts and resources to help you get it done

Tips & Tactics
Helpful advice for making the most of this Guide

• Your business card represents your business' identity. Even though the cards are free, be sure you are getting something you would be pleased to give anyone.
• Impressions matter. Business cards do not have to be fancy but make sure your free cards don't scream "cheap." Compare the business card you use with a competitor's and see how yours stacks up.
• Once you have your business cards, make sure you always have plenty with you. When you make a new business contact, give them two or three cards. Ask the person to pass the cards along to anyone else who might be interested in your product or service.