Use a publishing company to produce a newsletter

A newsletter is a great way to keep customers up to date with new products or services, sales and specials or news. Send them out to regular customers, or pass along a newsletter to others in the industry. Many publishing firms offer electronic newsletter services as well.

I recommend: Try  iContact for newsletter publications. BizActions.com offers email newsletters for a low price, and SendBlaster is software that allows you to easily create your own newsletter.

Create a catalogue featuring your products with the help of a publishing company

A publishing firm can create a beautiful and professional catalogue featuring your products in rich, colorful pictures with level descriptions. Send the catalogues out to customers, or have them available for mail order to increase your sales.

I recommend: Visit BrioPrint online and get a quote immediately. Trading Bell and Book Surge offer self-publishing software tools.

Put your expertise in a book through self publishing

Consider self publishing or using an online publisher to write a book featuring your area of expertise. If you have an antique shop, feature your antiques in the book; if you have a mechanic shop, feature a fix-it book.

I recommend: Use Lulu or iUniverse to self-publish, print, sell and distribute your book online.

Expand your business through magazine publishing

Create a magazine for your clients and prospects, and feature your products or services along with businesses of like interest. If your business is a wedding shop, publish a magazine featuring dresses along with locations for receptions and photographers.

I recommend: Get instant quotes online from Print Pelican. Purchase magazine publishing software like Bondware Publishing.

Use a publishing firm to print training manuals for your business

Using a publishing service ensures professional and effective training manuals for your business. If you have multiple employees and multiple processes, a proper training manual is necessary.

I recommend: Omnipress or Print on Demand are publishing companies that allow online ordering with no minimum purchase.  

Market through coupon book publishing houses

Create coupon books to pass out or sell along with other businesses to increase visibility and word of mouth. Coupons advertise for you and get people in the door.

I recommend: Printing Edge Marketing is an excellent coupon book publishing firm. Get an online publishing services quote from Print Industry USA.