There is still no substitute for a clean reputation. In any business, clean, untarnished reputation is the very factor that makes the business outstanding in their customers. Clean reputation is indeed an asset for you and for your business. Furthermore, maintained good reputation will put your company on top of your competitors. Online businesses make use of email marketing as a tool for online campaign and promotion. Email marketing is basically done by sending emails to prospects or clients. The said emails usually contain promotions and updates of product and services offered. The obvious thing about email marketing is that, less time is needed in the spreading out of information and less money is required as compared to the conventional type of marketing, which makes it suitable for fast-pace and fast-growing businesses. The primary consideration in this type of strategy however, a clean reputation is a must. In internet marketing it is said that you have a clean reputation if your domain or IP address is not in the blacklists. This means that no spam report coming form your domain is generated. Unfortunately, this is difficult to achieve. Whether you like it like it or not you have a chance of landing in the backlists. There are several reasons why your domain gets on the blacklists; the big percent comes from users who get annoyed of your emails because of reasons like, they didn’t get what they opted for, or they forgot that they have subscribed for your mailing, and thus report your emails as spam. It could also be that, they wanted to opt-out from your mailings but could not find an easy way other than reporting your emails as spam. When sufficient spam reports are generated form your domain, your domain would more likely be in the blacklists. Once your domain gets in any blacklists, it would be impossible for you to send emails for clients whose mail administrator uses the blacklist where you are in.
The best contacts and resources to help you get it done
Maintaining a Clean Reputation
There are several ways which can be done in preserving a clean reputation, especially your reputation with your clients. The first thing, mean what you say, give your clients what they have asked for. If they ask for updates, give them updates, if it’s price list, then send a price list. Another thing, adopt double opt-in. If somebody subscribed to your mailings, have him confirm his intention by asking him to do further actions. Double opt-in can be like sending a confirmation email to the subscribers, they then need to a follow a link or say reply to your emails to confirm their intentions. Though some marketers say it could discourage prospects, yet it is still good in preventing your domain form getting blacklisted. Furthermore, give your clients options, like asking them how often they want to receive emails form you (daily, weekly, monthly, bi-monthly, etc). Also, include an opt-out feature on your mailings, and make it simple. Give your clients or prospects a fare game.
I recommend: EmailReach. It is an email delivery assurance system that helps not only in the delivery of your messages but keeps your domain from getting in any blacklists as well.
Comply with the Rules
The CAN SPAM Act of 2003 is an acronym for Controlling the Assault of Non-Solicited Pornography and Marketing Act which became effective January 1, 2004. The said legislation sets the requirements for commercial emails and as well the penalties for the violators.
CAN SPAM Act of 2003 permits unsolicited mailing as long as the sender practices the agreed upon requirements for commercial emails. These agreed upon requirements include clarity that the message is an advertisement, accurate header information on which the email and IP addresses of the sender can be tracked. CAN SPAM Act also requires an explicit way for opting out and stop further mailings. Whenever an email contains adult content, the sender should place a message prompt or the like in the subject line to warn the reader. A misleading subject line is discouraged.
Furthermore, commercial emails sent to addresses compiled without permission, such as by automation and email address generation using ‘dictionary attac
I recommend: FTC for more information about CAN SPAM Act of 2003
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