Guide to Ecommerce Organizations Key Terms

Get the rundown of e-commerce organizations to decide which group best suits your needs

By Elise Matz

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E-commerce is now a fact of life, and vendors who do business online need representation like everyone else. In addition to a voice in government, an e-commerce organization may provide networking opportunities and access to vendor directories, continuing education programs and subscriptions to trade publications, among other things.

However, there are usually dues associated with e-commerce organization membership, so you should choose a group that offers value for your money. Each association has a different focus, so find out about some players before you sign up.

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ECommerce Merchants

The trade group eCommerce Merchants was started by small online merchants who banded together in search of a better deal on merchandise. Today, the group is a full-fledged professional network of individuals who share tips and best practices to help each other get ahead.

I recommend: Visit eCommerce merchants yourself to find out more about the group's mission.

Women's ECommerce Association, International (WECAI)

In a traditionally male-dominated field, WECAI has a mission of helping women thrive in eCommerce. In addition to networking opportunities, the group awards scholarships and recognizes women who have achieved success online, be it in retail, industry, science or education.

I recommend: Read more about WECAI at the group's website.

ECommerce Benchmarking Association (eCBA)

The eCBA seeks to identify best practices and make these methods available to members. With that aim, the organization conducts benchmarking studies to analyze key e-commerce processes.

I recommend: The eCBA lists its objectives and mission on its website.

Minority E-Commerce Association (MECA)

The MECA is a non-profit group with the goal of empowering minorities through eCommerce. For instance, MECA developed the Honey Project, in which high school students helped develop a market for African honey.

I recommend: Find out more about MECA's mission and projects.

International Luxury e-Commerce Association (ILEA)

Many merchants who do business via eCommerce are scrappy, independent merchants building a brand. But what about the needs of established companies with luxury brands to uphold? That's where the ILEA comes in. This group helps companies that make luxury goods promote their brand online, while still maintaining its popularity and prestige.

I recommend: Read more about the ILEA and join its mailing list.

Institute of Certified E-Commerce Consultants (CEC)

The CEC is mainly focused on educating industry professionals to promote a high level of expertise in the industry. In addition to providing business and marketing training, it also has a technology education plan.

I recommend: See all the CEC has to offer by reading its reasons to join.