Asked if Austin, Texas computer-maker Dell would soon open a manufacturing operation in Mexico, Michael Dell replied, "Why? We're right here." He's right.: The border, business-wise, began its slow disappearing act soon after the signing of Nafta, more than decade ago. Most of the provisions have kicked in by now, so new opportunities are everywhere you look.
Here are some steps to get you started on your southern expansion.
The best contacts and resources to help you get it done
Head to a show first
Trade shows can help you get contacts, find potential customers and partner and understand the lay of the before investing.
I recommend: Export-Import Bank
Bancomext maintains a calender of trade shows at its Web site.
Crunch the numbers
Hiring and firing, credit availability, taxes — all of these factors will affect your costs going in and could make or break the investment.
I recommend: The best and most complete analysis of the Mexican economy is at the
World Bank. Bancomext publishes a
detailed guide (PDF file) for foreign investors, as well as a step-by-step, "setting up a business"
checklist. It also runs a fascinating "simulator" that allows users to
forecast actual business costs in major business cities.
Work the crowd
It helps to have a sense of who among your potential competitors is active in the country, and where your partners and possible customers might be.
I recommend: The American Chamber in Mexico maintains
an open list of its 2,100 (mostly Mexican) members.
Business News Americas maintains a pay database directory of companies in Latin America searchable by geography and sector.
Make friends on the ground
Often the best guide to doing business in a foreign land are colleagues who have been their first. Here, the U.S. government spends a lot of money to make things easier.
I recommend: The U.S. government also runs
commercial offices worldwide with staffers assigned to dozens of sectors to help you get started.
Sell to government
Mexico, like many Latin American governments, moved its federal and state purchasing systems online, to cut costs and stem corruption problems.
I recommend: Mexico's award-winning
Compranet is the government's central purchasing system.
Understanding the law
You will almost certainly need a trade lawyer before making a large investment in a foreign country, better one with local offices in-country.
I recommend: Get started on the basics of investing Mexico through this English-language
legal guide published by Bancomext.
Brush up on free trade
Nafta, the free trade deal that really started the ball rolling for U.S.-Mexico cross-border business, is as complex and bureacratic as you can imagine. Yet it's important to understand.
I recommend: The closest thing to an official, yet simple, explanation of the rules and regulations that might affect your plan is at the
U.S. Customs and Border Protection site.