Guide to Do it Yourself Search Engine Marketing

Get Informed - Find out where to go to get information

One of the first things you will need to do is start small. There are a few authoritative sources out there which many webmasters and search engine marketers turn to when they can not easily find an answer. So, why not use these same sources to your own benefit?

I recommend: these sources for information for beginner and advanced users:

Search Engine Watch started by industry expert Danny Sullivan before there was a search engine marketing industry. Also, check out their forums where many of the best search engine marketing experts share their knowledge. 

Be sure to watch new sites as well

Sometimes new sites can be just as informative as more established ones.

I recommend: Danny has recently left Search Engine Watch to started another industry watch website called Search Engine Land which is sure to become yet another great resource.

Visit a few webmaster specific sites as well

Don't think that you need to visit search engine marketing only webistes. Sometimes others provide as much, or more, information.

I recommend: Webmaster World which keeps its eye on the comings and goings of the search engines. They too have forums and while some may seem a little over your head at first, there is still plenty of useful information and help when you need it.