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  Guides to Direct Marketing
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1. Direct Mail Marketing
Get first-class results from your direct mail campaign
By Maggie Rauch


2. Postcard Marketing
For small business, postcards are the prince of low-tech marketing
By Daniel Kehrer


3. Using and Making Infomercials
Tell your product's story in order to turn more prospects into customers
By Matt Alderton


4. Creating a Customer Database
Stay organized and increase efficiency with a customer database
By Jenni Simcoe


5. How to Prepare Direct Mail for a Postage Discount
Save money on your next direct mail campaign.
By Jon Miles


6. the 2007 Postage Rate Changes
New US postal rates effective May 14 create opportunities for business mailers
By Daniel Kehrer


7. Address Verification Software
Increase mailing accuracy with address verification software systems
By Heather Topham Wood


8. Direct Marketing Consultants
Work with a direct marketing consulting company to increase profits and brand recognition
By Nate Waymire


9. Email Marketing 101
How to get started *right* in email marketing
By Ben Chestnut


10. Finding a Direct Marketing Mailing List
The right direct mailing list can target your most profitable customers.
By Chris Caggiano


11. Finding Email Marketing Lists
Your email marketing efforts are only as good as the names on your list
By Jennifer Mattern


12. Guerilla Marketing
How to use experimental advertising to promote your business
By Shannon Ambroson


13. Marketing by Email
Get wired for more sales with email marketing tactics
By Jennifer Mattern


14. Multi-Level Marketing
Do your homework before jumping into multi-level marketing
By Judy Artunian


15. Producing Your Own Electronic Newsletter
Relevance and trust are keys to getting your message through
By Lou Bortone


16. Selling Your Products Through Catalogs
Mail order firms look for the unique, the photogenic and the easily shippable
By Matt Alderton


17. Telemarketing Lists
Pump up your call center sales with qualified telemarketing lists
By Greg Brown


18. Effective Direct Mail Marketing
Get the maximum impact from direct mailings
By Jeanni Brosius


19. Targeting Consumers With The RIGHT Residential Mailing List
Here's a Guide That Reveals How To Choose The Residential Mailing List That Fits The Best
By Kyle Dietrich


20. Direct Mail Postcard:
Turning Potential Clients into Purchasing Clients
By Carla San Gaspar


21. Mailing List Software
Done right, direct mail still delivers a big bang for your buck
By Ned Averill-Snell


22. Selling by Mail Order
Increase profits with a focus on list management and order fulfillment
By Amy Gesenhues


23. Direct Marketing Guide
How to integrate strategic messaging into your direct mail materials
By Brian Whiteman





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