In today's competitive markets, digital business cards are an excellent marketing tool to promote your business. Knowing what to include on your digital business card is the key to attracting potential clients.
If your business is technology based, chances are your clients are computer savvy and would appreciate well-designed DVD business cards or custom-shaped CD business cards. An interactive business card could revolutionize your business.
If your clients are average computer users, the digital business card can still be beneficial. A simple link to your email address would give your clients instant access to you with a click of a mouse.
With options such as video, animation and direct links to your website and email, it's easy to get carried away. Keep the following points in mind when designing your digital business card:
1. Who are you marketing to and how will they benefit from the information you put on your digital business card. What capabilities they have regarding digital access.
2. Would a standard sized CD or a mini CD business card be more practical for your clients?
3. Decide to go with professional makers of digital business cards or a "do it yourself" approach.
Action Steps
The best contacts and resources to help you get it done
Hire a professional digital business card designer
There are many digital business card designers on the market. Many can incorporate your business look and logo on the disc itself as well as incorporate content to fit your needs.
I recommend: A slick silk screen label produced by companies like
ProAction Media can be an impressive introduction when first presenting your digital business card. Most professional providers of digital business cards, will work with you and help you decide the best media to attract your clients.
Hollywood Disc has a variety options.
Produce your own custom digital business cards
Find a digital business cards guide. Creating anything from a simple digital business card to high volume, interactive business cards is not such an ambitious undertaking. In-fact, with the advancement in desktop publishing, it can be a real money saver while keeping your creativity under your own control.
I recommend: Work.com's
Guide to Digital Business Cards is a great resource when first initiating this endeavor. Beefing up your desktop publishing software with programs such as Photoshop and Flash is an important first step.
Nextag can help you choose which software package would best fit your needs. As for the disc itself,
NEATO offers all the money saver supplies needed without compromising too much on look.
Use the technology of digital business cards to promote your business
Utilize the many multi-media tools available for your digital business cards. Whether it be a short video presentation, animation with music, a dancing logo or a simple email link -- use the technology to work for you.
I recommend: DVD business cards can bring your video information to clients all over the world.
Business Card CD gives a variety of options on content and packaging in high-end fashion.
ProwaveMedia is a great source of information on all the exciting new technology.
Tips & Tactics
Helpful advice for making the most of this Guide
- First impressions are lasting ones, so think about how you want to package your digital business card. Disc sizes and sleeve packaging can be as important as the information inside. Remember, from packaging to content, the digital business card is representing your company in today's newest technological showcase.
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