Guide to Cross-Cultural Communication

Assess your cross-cultural knowledge

Not sure whether your workplace is truly embracing cross-cultural communication? No problem – have your employees complete a short online assessment.

I recommend: International Business Etiquette Culture Quizzes offer one international and 2 world culture quizzes, and then a quick score sheet – all for free.

Learn their culture, earn their loyalty

World cultures are as varied as world languages - both are essential in communicating with people of other backgrounds. Encourage your employees and clients' loyalty by honoring their beliefs and traditions.

I recommend: International Business Etiquette and Manners is a valuable resource to learn the traditions indigenous to a specific cultural group. Scroll down to the "Country" or "Region" lists to find out about specific cultures.

Watch what you don't say: Non-verbal communication

Did you know that in China, you should never write on a business card, or put the card in your pocket? Or that in Mexico, conversations take place at a close physical distance, and if you backed up for some personal space, you'd be considered rude?

I recommend: Check out American Express Business Travel for the dos and don'ts of gesturing. Or go to Spencer Small Business Association for tips on cross-cultural negotiation.

Embrace diversity for your company's benefit

Cultural diversity doesn't have to mean problems – in fact, the company that learns to embrace cultural differences and fresh ideas, is the company that is always open to growth within the ever-evolving marketplace.

I recommend: For a fun and interesting cross-cultural communication game, go to Intercultural Communication Institute, for a free download. Check out How to Deal with Cultural Diversity in the Workplace for the self-study DVD, the Group Training VHS, additional books and/or audio programs.