Guide to Creating Killer Window Displays

Keep it simple.

Don't clutter the storefront with several different themes or items that have conflicting messages. Follow basic rules of design, keep lines clean and use images that make people want what you're showing them.

I recommend: The Michigan Retailers Association has a good list of high-level tips to follow, as does Trio Display.

Develop a visually appealing experience

Think about how you can use color and lighting to create the effect you want. Evaluate the shapes and texture of the items being displayed, and go for a balanced look.

I recommend: The University of Missouri has a comprehensive checklist to follow.

Bring customers in, and keep them in

While you want your window display to garner attention and make people stop for a few seconds, ultimately you want to them to come into the store. And, once customers are inside, you want to continue to create an experience that will lead to a sale.

I recommend: Craft Retailer has some suggestions for syncing up exterior and interior displays, as well as a list of common mistakes to avoid.

Keep your display fresh

A stale, dated storefront display is not likely to make passers-by give a sideway glance, especially if they go by your shop frequently.

I recommend: Get new ideas from magazines like Display and Design Ideas, Retail Design and Visual Presentation and VM+SD. Organizations like the National Association of Visual Merchandisers also have newsletters where you can pick up some ideas about sprucing up your display

Hire a professional

You can always outsource if you lack the creative touch.

I recommend: Trio Display in San Diego can design your windows at your store or consult long-distance through photos.Hire a local freelancer in your town though Craigslist.