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Tony Ellison

Guide to CREATING DYNAMIC HANDOUTS

Easy Steps for Dynamic Handouts


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90% of your message will be forgotten 24 hours after your presentation.
 Still think you don't have the time it takes to create great handouts? The right handout package does more than keep your copier busy, it's an encore of your presentation. Plus, with a little planning and know-how, your handouts can become tools that'll help you reach even bigger goals!

Cardinal has the tips and tools you need to create dynamic handouts that work for YOU!


Action Steps
The best contacts and resources to help you get it done

Placing Your Contact Information in a Visible Place


Make it easy for others to your contact info

I recommend: Display your contact information on the outside cover of your handout where it can be found instantly.

Proofread Your Work


Proofread, proofread, proofread. Your credibility is at stake.

I recommend: Once you have proofread over and over have someone else proofread your work.

Use Charts & Graphs


Make your work visible to your readers.

I recommend: Charts, graphs and diagrams are far more impactful than words.

Use Customer Testimonials


Nothing is more convincing than customer testimonials.

I recommend: Use as many customer testimonials to get your point accross in your handouts.

Company Overview


It's easier for people to do business with companies they know.

I recommend: A company overview or a biography of key executives is a great lead-in section for handouts.

Official Writting Guide


An official writing style guide is a good investment.

I recommend: Find one and use it!

The Universal Business Language


How you should convey the extent of a problem or the value of a solution.

I recommend: Try to convey the extent of a problem or the value of a solution in dollars (the universal business language). If you can’t measure it in dollars, use time or materials.

Discounted Product


This is a good product that will make your handouts look great.

I recommend: Slim, trim Cardinal SpineVue® ShowFile™ Display Book has sheet- protector style pages bound into the covers. Custom cover style (shown below) has separate clear pockets on the spine and front cover. (24 pkt - white) CRD-50140 List $5.87. SpineVue cover style has one wrap-around clear pocket (24 pkt - black) CRD-51232 List $5.98

Recognizing a Problem


Just because YOU recognize a problem exists, doesn't mean others do.

I recommend: State it clearly and objectively.

Recognizing a Problem


Just because YOU recognize a problem exists, doesn't mean others do.

I recommend: State it clearly and objectively.

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