I am in sales and I am all about providing value for my prospects and my clients. There have been many times that I have heard people I speak with say the following:
1. They are using internal tracking for their search engine marketing ads.
2. They do not track their ads at all or when their phone rings, they ask, "Hey, how did you hear about us?"
I am here to tell you that there are much better ways for you to track your ads.
Is it not important for you to know which search engine is giving you the best leads and the highest ROI for your website?
Let me show you a free solution on how to be savvy by tracking your ads one of the many right ways! In today's competitve world, you need to know where your money is best spent, so let's make it happen!
Here is a quick how-to guide about tracking your conversions on Google, Business.com, and any other search engine.
Action Steps
The best contacts and resources to help you get it done
Track your Google Ads
Start Tracking Google
I recommend: 1. Go to "campaign management" in your live Google account.
2. Click "conversion tracking".
3. Click "start tracking conversions", or "get conversion page code".
4. Select "other" and "continue".
5. Do not change text and make the backgroud the color of the top of your website.
6. Select "continue".
You now will see the JavaScript code for you conversion point page. Typically it will be the thank you page of your website. Put this JavaScript code at the header of all of your thank you pages.
7. Click "continue".
8. Test setup.
https://adwords.google.com/support/bin/topic.py?topic=60
Track your conversions on the other search engines (cross channel)
Start Tracking Your Other Online Ads
I recommend: 1. Go to "campaign management" of your live Google campaign.
2. Go to "conversion tracking".
3. Under the header "cross channel tracking" click "create new".
4. Click on "other online ads" and hit "continue".
5. Name your campaign.
So, for Business.com, this would be the "listing" name of your ad. For example: "HR Software".
6. Type in the destination URL. Where are you sending the traffic too on that particualr ad? Do not put the HTTP part.
7. Click "continue".
#1 Copy and paste all of this Javascript in the box onto the source code of your landing page. This will be where you are sending the traffic to. I recommend putting the code at the header.
#2 Copy and paste the GAD code in this box onto the destination URL of your ad. (In Business.com, you would go to "edit listing" of your ad to override what is currently in the destination url with this new Google GAD code.
8. Go back to Google and test setup, congrats, you are done!
https://adwords.google.com/support/bin/topic.py?topic=229
Tips & Tactics
Helpful advice for making the most of this Guide
- It will take 24 hours before you will start to see the conversions taking place in your Google conversion tracking and/ or cross channel tracking area under your "campaign summary".
- In order for this kind of tracking to work effectively, you need to have a form on your website for people to fill out their info.
- You also want to make sure that all of your ads have unique identifying tracking codes so that you know which of your ads is performing best in terms of ROI.
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