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Andy Green

Guide to Contact Center Primer for Small Business

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Once upon a time, automatic call distributors or ACDs were thought of as a technology strictly limited to large companies. ACD functions, of course, still live on. But they are no longer housed in stand-alone hardware as they were in the old days. Today an ACD is an integrated software component within an affordable IP phone system. And contact centers are not just the domain of enterprises.  Low cost IP technology has brought contact centers to even small businesses.   

So what’s possible with small business contact center product supporting under 50 agents?  It turns out there’s quite a lot.  Here are features you’ll want to factor in when you set up your small business contact center:  
  • Agent desktop productivity tools
  • Multiple-queues for special call handling and routing
  • Call recording
  • Interactive voice response (IVR) self-service

Avaya offers contact center solutions for small businesses built on proven ACD technology that’s been extended to support IP networking.  With an Avaya contact center, you’ll lower your operating costs, boost agent productivity, and deliver superior service to your customers.



Action Steps
The best contacts and resources to help you get it done

Agent Producitivy


We all know that searching through emails, reading through documents, or browsing the corporate intranet takes time. Contact center agents have even greater information workload volumes, but agents have much narrower windows in which to respond to queries. For small business, the answer to improving speed of answer comes from desktop automation tools. Good ones allow non-technical managers to craft workflows and scripts. Agents are then guided through customer interactions without having to remember application details.

I recommend: Small businesses can’t afford to spend much time training agents on new procedures.  Altitude Software sells a wizard-based script generator that automatically displays screens that move agents through a customer conversation and support data entry. Another time stealer is switching between disjoint back-end IT and CRM applications.  Both Jacada and Cicero  support  “universal desktop” software in which different IT and CRM apps can be managed within a single interface.   Automated workflows coordinate when applications are launched.  For contact centers providing technical support, RightAnswers sells knowledgebases that can quickly queried by agents for answers to common PC and network problems

Intelligent Queueing


At the center of any call center is a system to allocate calls to different queues. Typically, queue assignments are based on caller ID or information gathered from the IVR component ("press 1 for the accounting department"). There are two big advantages to dividing calls this way. First, call handling can be customized based on the queue-for example, with unique message-on-hold and threshold parameters. Second, calls can be assigned to groups of agents best able to handle the call, improving service and agent productivity.

I recommend: May small business phone systems include a built in universal call distributor or UCD. Calls are distributed using vanilla “round-robin” methods. Fine when you have a handful of agents.  But for call centers over 10 agents, you’ll want a more advanced ACD functions that can dynamically route calls based on agent workloads (longest idle agent), IVR values, time of day/day of week, and queue metrics (average waiting time). IP based phone systems, such as IP Office, support advanced routing and ACD features.

Computer Telephony Tools


Computer telephony is another technology that has moved from the enterprise into the SMB space. Gone are the days of special interface cards and complicated software configurations. With IP based phone systems, it's easy to install software that can control phone calls (transfer, conference, hold) from an agent's desktop computer. In fact with some computer telephony systems, the computer becomes the phone. So called softphones help small call centers avoid having to buy extra phonesets-a great cost-saving benefi

I recommend: Major SMB phone system vendors like Avaya, Panasonic, Toshiba support telephony tools for agents. While core call handling functions are a given, not all vendors offer specialized contact center telephony functions. One key feature is call monitoring, which allows customer conversations to be recorded on demand by an agent or even a manager. Depending on the type of transaction, a voice record of the call may be required for compliance purposes. But recorded calls are also useful for agent training, allowing agents to learn from each other.

Tips & Tactics
Helpful advice for making the most of this Guide

  • Bad idea: overflow in-queue callers that have been waiting too long into voicemail. Better: overflow these callers to a less busy queue, or give them an estimated time to call back.
  • Must have message-on-hold feature: estimated waiting time and queue position announcements.
  • Make sure your contact center solution comes with a minimal set of reports. Better software packages offer report customization capabilities.
  • Computer telephony software can launch desktop applications, passing caller ID and IVR digits so that a specific customer record can be retrieved.
  • Computer telephony software can launch desktop applications, passing caller ID and IVR digits so that a specific customer record can be retrieved.
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