Consumer finance, in its broadest sense, covers every type of consumer lending, including loans from retail banking and finance companies. For customers with low credit ratings, consumer financing is often their only option to receive an unsecured loan. Too often, though, some consumer finance companies offer sub-prime lending to those who simply cannot afford the interest rates and repayment schedules, further compromising their already shaky credit status. Still, consumer financing is a viable component of a stimulated economy, allowing consumers to purchase big-ticket items like windows, pools or spas, furniture and other home improvement items.

Be a responsible business owner by offering a customer a personal finance loan only from reputable lenders. Too often, consumers neglect to read the fine print of their contracts and are caught by surprise when interest rates unexpectedly hike. Make sure the consumer finance company you offer customers is a reputable one that provides loan rates that don't border on usury.

Here are things you should consider before offering customers a personal finance loan:

1. Learn the pros and cons of consumer financing.

2. Research consumer finance companies.

3. Read up on consumer finance information.

Action Steps
The best contacts and resources to help you get it done

Tips & Tactics
Helpful advice for making the most of this Guide

• Take advantage of free online loan calculators to determine pay schedules for you or your customers.
• Check for online or local seminars on consumer finance to get the most information possible before offering these types of loans to your customers.

The official source of Consumer Finance is the Consumer Finance page at Business.com