Microbreweries are growing in popularity, as evidenced in commercial brewing news and trends. They represent not only America, but also the brewing communities. Since their inception back in the late 1970's, one has only to judge their effect by looking in the cooler case at your local grocery store. There you’ll find a variety of locally brewed beer, and you will see the commercial breweries trying to play catch-up with their "craft" beer selections. History shows that Americans love American beer, and the next big trend could come from your microbrewery. Use these tips to find commercial brewing news and trends to help you out.
1. Use commercial brewing news and trends to establish your microbrewery.
2. Let beer news and trends help you buy beer making equipment.
3. Employ beer news and trends to create your microbrewery’s identity.
Action Steps
The best contacts and resources to help you get it done
Use commercial brewing news and trends in your microbrewery
Use beer news and trends to your advantage when establishing your microbrewery. If you research microbreweries, you will find that they are becoming more than just a place where you brew beer. They reflect their communities. Before even looking for a beer making supplier to help you establish your microbrewery, do some research into what people would like to see in a microbrewery. Conduct polls at grocery stores, poll people on the street and familiarize yourself with neighborhoods where you are thinking of establishing a microbrewery.
I recommend: A membership to
The National Beer Wholesalers Association (NBWA) ensures you'll receive the beer news that matters to you.
I Love Polls allows you to add polls to your website so you can accurately track trends and quickly put them to use in your microbrewery.
Use blogs for instant feedback on beer making suppliers
Blogs are instant, and sometimes aren't censored like advertisements and newsletters might be. You get instant feedback on your question, and you can talk to other people in the commercial brewing industry to find out what news and trends work for them.
I recommend: Mississippi Brew Blog promotes craft beer in Mississippi, but they also feature beer meister information from other states.
Pacific Brew News Blog addresses issues from beer equipment to beer brewing supplies.
Join brewing associations for commercial brewing news and trends
Networking with other commercial brewers opens doors for you to talk about everything regarding your brewery.
I recommend: For up to date industry information, check out the
Master Brewers Association of the Americas. There, you can network with other commercial brewing business owners to find out the information you need regarding commercial beer brewing equipment, beer meisters for sale and commercial brewery supplies. You can also find commercial brewing news and trends when you join the
Brewers Association. Check out one of their events about craft brewing for a lot of valuable information.
Tips & Tactics
Helpful advice for making the most of this Guide
- Commercial brewing news and trends can help you establish a microbrewery that will last for years. With time and effort, you can create a company that has a loyal following for not only the contents, but also what the company represents.
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