Coffee roasters have become the new status symbol among food service operators and food wholesalers. Not only are wholesale coffee shops investing in the latest coffee roasting technology, but also restaurateurs are buying commercial coffee bean roasters so they can wow their customers with amazingly fresh, rich-tasting coffee. When it comes to serving great coffee, "fresh" is the key word. There's no better way to get fresh coffee then to roast your own coffee beans right on the premises.
A commercial coffee bean roaster lets you roast coffee beans right on the premises--even if you don't have extra room in the kitchen. Your customers will notice the difference. They'll value the extra steps you've taken to make sure they get a premium cup of coffee. Commercial coffee roasters are a sound investment because they can help you:
1. Boost sales in your breakfast-lunch operation with an affordable, space-saving coffee bean roaster.
2. Satisfy the coffee roasting demands of higher-volume operations.
3. Maximize your productivity with industrial-sized commercial coffee roasters.
Action Steps
The best contacts and resources to help you get it done
Purchase a tabletop coffee bean roaster for your deli or luncheonette counters
Your store is small without much extra floor space. You're also new to coffee roasting, so an entry-level model is a perfect start. Roasting an hourly maximum of 25 lbs. should be sufficient for your needs, even for the early-morning rush.
I recommend: Diedrich Manufacturing prides itself on working with its customers to achieve their goals. Diedrich has developed its own unique roasting technology and offers free training classes to its customers.
Supramatic also makes a counter top commercial coffee roaster weighing only 77 lbs. and roasting burgundy-colored beans in about 20 minutes.
Majestic Coffee & Tea Inc. sells the Roller Roaster counter top roaster, which uses a lower-temperature system than other brands of tabletop roasters.
Purchase a floor-mounted drum coffee roaster machine for larger scale operations
Perhaps you own a gourmet food store that packages its own fresh roasted whole coffee beans for its discriminating patrons, or you operate a diner where the coffee never stops pouring. A floor-mounted fresh roast coffee roaster is what you need to put out between 50 and 150 lbs. of fresh roasted coffee per hour.
I recommend: Probat Burns, which makes solid drum coffee roasters, makes easy to clean modular designs that have a user-friendly operation.
Primo Roasting Equipment also makes several different models of medium capacity industrial roasters and all with digital temperature controls.
Invest in an industrial-size commercial coffee roaster for wholesale accounts
With wholesale accounts to fill, you'll need to roast at least 1000 lbs. of coffee beans each hour.
I recommend: Ambex Inc. has made its name by satisfying the demands of high volume wholesale coffee roasters.
Coffee PER, Inc. makes one of the largest industrial roasters. Its model, "The San Franciscan" industrial roaster, can roast up to 1200 lbs. of coffee beans in one hour. The company also offers free training classes at its headquarters in Reno, Nevada.
Tips & Tactics
Helpful advice for making the most of this Guide
- Try to buy commercial coffee bean roasters with "infrared" rather than "atmospheric" burners. Infrared burners run on about 50% less fuel than atmospheric burners, and provide a greater capacity roasting range.
The official source of Coffee Roasters is the Coffee Roasters page at Business.com
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