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Guide to Choosing a Corporate Holiday Gift

How to properly choose the perfect corporate gift this holiday season.


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Choosing a gift to give customers, clients and employees isn't as easy as going to the mall and picking up whatever's on sale. There are several important things to remember when you've decided to give a corporate holiday gift that will represent your business. Whether you are choosing a gift for executive clientele or your own staff, it's important to remember that you're giving something that will represent your company. Use the following steps as a checklist for choosing the perfect holiday gift to represent your business this holiday season.


Action Steps
The best contacts and resources to help you get it done

Have a Timeline Planned


There's nothing worse than being late, but being late during the holiday season. Make sure you have enough time to get your budget approval, make your recipient list, choose a gift, have it imprinted and shipped to the recipients in time.

I recommend: Start way before the holiday season is on anyone's mind. It may be beach weather in late July and early August, but it's also the perfect time to start holiday planning.

Determine Your Budget


Before you do anything else, it's necessary to look at your budget. It's necessary to determine how much you're going to spend before you choose a gift. Shopping without having a spending limit can cause huge problems in the long run.

I recommend: Keep the budget planners in the loop. Letting them know early that the company is planning to give corporate gifts and an approximate number of how many recipients there will be, can help them determine your budget. Once you recieve your budget, or recieve budget approval, you will be able to build your recipient list.

Make a Recipient List


Having a detailed recipient list will not only start the organization process, but it will help with several steps along the way. Use a spreadsheet program,such as Excel to create a master list of everyone who you want to send a gift this season. Make a sheet for each group of people you want to give to: Employees, Top Executives, Clients, ect.

I recommend: Microsoft Excel is an excellent spreadsheet program. Users can create different worksheets inside workbooks, and use a variety of functions to organize the data however they so choose.

Choose a Gift


You've determined how much you can spend per person, and you know how many people you need to buy for, the next step is choosing a gift. Look at your recipients and your budget. Determine what message you want to send. Stay away from gifts that can be offensive to recipients. It's simple enough to send a bottle of wine or a food basket, but what if an employee's religion forbids the consumption of alcohol or certain foods? You don't want to offend them or send them something they can't enjoy.

I recommend: Motivators.com has an extensive corporate holiday gift collection.  Customers can shop by brand, or by price. There are several selections available, including technology gifts, eco-friendly holiday gifts, and executive gifts.

Tips & Tactics
Helpful advice for making the most of this Guide

  • When determining your timeline, consider having your gift arrive during the week between Christmas and New Years. Having it arrive after the holiday rush will make it stand out.
  • Decide whether or not you want to imprint your gift. Remember that holidays are about gift giving and not about branding your logo. If you do imprint, choose a font that looks classy and professional. Make sure the primary focus remains on the gift, not on your logo.
  • If you will be imprinting your gift, PROOF THE IMPRINT! The last thing you want is to have executives recieve a gift that has the company name spelled wrong.
  • While it's ok to spend more on certain recipients, like clients or executives, make sure you don't blow the budget on impressing them. You don't want to skimp on your employees and regular clients.

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Motivators.com has a huge selection of corporate gifts available in every price point. The full service website allows customers to choose from over 28,000 promotional products, chat with a promotional consultant online, purchase an item safely and securely online, and upload their artwork.


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This article gives great tips on how to pick the perfect corporate gift.


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Motivators boasts the first forum dedicated solely to promotional products. Customers can ask questions and have them answered by promotional consultants, and get ideas from others about the best corporate gifts.

Each day the Motivators blog is updated with unique promotions from around the world. From custom promotional products created for advertising campaigns to tips and ideas about interesting ways to get your message across, Alot More than Just Promos is exactly that.


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