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Sharisa Lewis

Guide to Chips and Crackers

Pick popular wholesale crackers and chips to enhance your business


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When buying different brands of crackers or potato chips, do the taste test. Order a variety of samples or smaller portions to test how they work with your recipes or toppings. See which chips and crackers are popular with your customers before narrowing down your manufacturer or wholesale distributor.

Before selecting a chip manufacturer, analyze your business needs with these questions:

1. How many people will you generally be serving wholesale crackers or chips?

2. How many different brands of crackers should you keep in stock? Which brands of wholesale potato chips and crackers are most popular?

3. What is your budget for ordering from a cracker or potato chip manufacturer?


Action Steps
The best contacts and resources to help you get it done

Narrow down favorite brands of wholesale potato chips or crackers


Do your customers or employees prefer pretzels, Cheetos, Bugles, tortilla chips or other types? Keep track of what brands go the fastest in your business.

I recommend: The Betty Mills Company has a good sampling of wholesale chips and crackers. Many popular brands have a site where you can buy their crackers or chips, such as Cheez-It, Keebler and Mission Foods.

Compare prices of wholesale crackers and chips


Browse sites and catalogs of potato chip and cracker manufacturers. Many sell their products through wholesale distributors. You may have to visit their outlets or call for price comparisons.

I recommend: Nationwide Candy lists popular brands of wholesale chips you can price compare. Sam's Club lists prices of their bulk snacks, such as candy, crackers or chips. Visit Costco for wholesale orders of chips or crackers for your business. El Rancho Chips has specialty wholesale tortilla chips. Wholesale Bulk Foods has private label tortilla chips. Metro Candy sells popular chips in bulk.

Consider healthier options when picking a cracker or potato chip manufacturer


Ask for 100-calorie pack snacks or baked chips or low-fat crackers. There are lots of healthier options on the market that your customers may demand. Some customers may have dietary needs or concerns with your product that you can ask the cracker or potato chips manufacturer about.

I recommend: Kraft Foods has products with a Sensible Snacking label. Frito Lay has a list of ingredient concerns your customers may have, such as low sodium or gluten free. Tostitos lists their nutritional labels you can review before selecting a chip. Healthy Snack Store has natural, organic and other options for chips and crackers.

Tips & Tactics
Helpful advice for making the most of this Guide

  • Ask for frequent order discounts or promotions from any cracker or potato chip manufacturer. Also, ask for free shipping on large orders.
  • Consider ordering a cracker or chip at certain holidays, such as bell-shaped Christmas crackers or colored chips. Some wholesale cracker and chip companies also sell seasonal boxes or packaging for chips and crackers for company gifts.

The official source of Chips and Crackers is the Chips and Crackers page at Business.com

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